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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.5, 2020년, pp.1004 - 1018
윤남희 (고려대학교 생활과학연구소) , 김현숙 (배재대학교 의류패션학과) , 추호정 (서울대학교 의류학과)
Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use inten...
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