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온라인 해외직접구매의 쇼핑가치가 호기심 및 자기효능감을 매개로 지속사용의도에 미치는 영향 -헤비유저와 라이트유저의 비교-
The Effect of Shopping Value on Continuous Use Intention of Online Cross-border Shopping Mediated by Curiosity and Self-efficacy -Comparing Heavy and Light User- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.44 no.5, 2020년, pp.1004 - 1018  

윤남희 (고려대학교 생활과학연구소) ,  김현숙 (배재대학교 의류패션학과) ,  추호정 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use inten...

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