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플랫폼 서비스 충성도에 영향을 미치는 개인특성연구
A Study of Personal Characteristics That Influence Platform Business 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.27 no.2, 2020년, pp.51 - 71  

Kim, Young Jun (Department Chung-Ang University) ,  Choi, Myeonggil (School of Business, Chung-Ang University)

Abstract AI-Helper 아이콘AI-Helper

Technological innovation can be both an opportunity and a crisis to take the initiative in the ecosystem, and companies are constantly competing to lead the platform within the ecosystem, including innovation in new products and services, absorption or integration of related industries. To cope with...

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참고문헌 (63)

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