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오브제를 활용한 패션 하우스의 런웨이 디스플레이에 관한 연구
A Study on the Runway Displays of Fashion Houses Using Objet 원문보기

패션비즈니스 = Fashion business, v.24 no.2, 2020년, pp.136 - 153  

정민아 (홍익대학교 디자인 공예학과 의상학) ,  간호섭 (홍익대학교 섬유미술.패션디자인과)

Abstract ▼ AI-Helper 아이콘AI-Helper

In the second half of the twentieth century, fashion shows were a long-standing promotional medium and changed form and styles as times changed. In the past, if a model were on the stage simply to showcase a brand's work, the stage would have been transformed into a more active space, displaying var...

주제어

#패션쇼   #오브제   #런웨이 디스플레이   #무대 디자인  

표/그림 (27)

질의응답

핵심어 질문 논문에서 추출한 답변
최근 패션쇼는 어떻게 구성되고 있는가? 최근 패션쇼는 무대를 구성할 때 조형적인 오브제를 활용해 쇼의 콘셉트(concept) 를 표현하는 설치미술적인 형태로 관객들에게 많이 보여 지고 있으며, 행위 예술가들이 패션쇼에 등장하여 퍼포먼스를 연출하는 연극적 요소를 가미하는 경우도 나타나고 있다 . 특히 2010 년 이후에는 뉴미디어 시대를 맞이하여 디지털 영상의 활용 및 SNS(social networking service)등의 뉴미디어를 활용한 쇼가 대거 등장하였고, 의상 , 모델 , 조명 , 무대 등이 다양한 예술 분야와 결합한 종합예술로서의 경향이 나타나기 시작하였다(Lee,2017).
오브제는 무엇인가? 오브제는 본래 라틴어의 오브젝툼(objectum)에서 유래된 것으로 의식과 감각의 대상으로 등장되는 것이라는 의미를 가지고 있으며, 철학 상의 의미로는 Ob(것, 사물)와 Jet(제시된)의 합성어로 ‘앞에 던져져 있는 것, 의식의 지향적 대상’을 의미하고 우리의 인식과 행위의 대상뿐만 아니라 관념적 대상도 포함된다(Sin, 2009).
오랜 역사를 가지고 있는 패션쇼는 시대가 변화함에 따라 어떻게 변화하였는가? 초기 패션쇼는 무대, 모델, 관객으로만 이루어져 모델이 의상을 착용하고 관객에게 선보이는 형식이었지만, 현대 패션쇼는 예술과 결합하여 다양한 퍼포먼스 등의 공연 형식과 장소 디스플레이의 새로운 구성 등으로 표현된다  의상만을 보여주는 것이 아니라 각 패션 하우스가 추구하는 브랜드 고유의 아이덴티티에 해당 시즌의 트렌드를 담아 홍보하여 매장으로 고객을 이끌어 소비자 구매 태도 변화를 목적으로 하며, 쇼를 통해 브랜드 이미지를 고취시키는 것이 궁극적인 목표 (Shin, 2005)라고 볼 수 있다. 그렇기 때문에 몇몇 패션하우스에서는 판매하는 본질적인 목적은 유지하되 공연 예술적인 요소를 더하여 문화 활동을 제공하는 형태로 진행하고 있었다.
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