최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기감성과학 = Science of emotion & sensibility, v.23 no.2, 2020년, pp.89 - 102
임혜빈 (광운대학교 산업심리학과) , 김승환 (광운대학교 산업심리학과) , 도은영 (광운대학교 산업심리학과) , 이병관 (광운대학교 산업심리학과)
Consumers purchase gifts for themselves and for others. This research examined whether one's preferred purchase type (material or experiential) would depend on the gift recipient (self or others). A total of 200 participants took part in online studies via Amazon Mechanical-Turk. Based on the constr...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
자신을 위한 선물은 어떠한 기능을 하는가? | 반면, 자신을 위한 선물은 개인의 긍정적인 감정 상태를 유도하거나 유지하는 기능을 수행한다(Luomala & Laaksonen, 1999). Mortimer et al. | |
선물이란? | 선물이란 자발적으로 다른 누군가에게 재화나 용역을 주는 행위이다. 동시에 복잡한 사회활동이자 감정, 감사, 친밀감 등을 관계 속에서 전달하기 위한 표현적 행동 형태이며, 사회적 유대 창출, 유지 등의 목적으로 돌려받을 생각 없이 제공하는 모든 재화나 용역이라고도 한다(Belk & Coon, 1993; Caillé, 2000; Sherry, 1983). | |
자신을 위한 선물 구매와 타인을 위한 선물 구매 간의 차이점이 생기는 이유는 무엇인가? | 그러나 자신을 위한 선물 구매와 타인을 위한 선물 구매 간의 가장 직접적이고도 현저한 차이점은 선물을 받는 대상일 것이다. 판단과 의사결정 행동에 대한 최근의 심리학 연구에 따르면 사람들은 나를 위한 선택을 내릴 때와 타인을 위한 선택을 내릴 때 제품의 다른 속성에 주목하여 결정을 내리고(Polman, 2012), 선택 후의 결과에 대해서도 다르게 평가한다(Pollman et al., 2014). 의사결정 행동에 있어서 이러한 자기-타인 차이 (self-other discrepancy)는 해석수준(Construal level)의 차이 때문에 발생한다. 해석수준은 대상에 대한 심리적 거리 차이에 의해서 발생하는 사고체계의 차이로 (Polman & Emich, 2011), 이때의 심리적 거리는 자기중심성을 가진다(Trope & Liberman, 2010). |
Arndt, J., Solomon, S., Kasser, T., & Sheldon, K. M. (2004). The urge to splurge: A terror management account of materialism and consumer behavior. Journal of Consumer Psychology, 14(3), 198-212. DOI: 10.1207/s15327663jcp1403_2
Baskin, E., Wakslak, C. J., Trope, Y., & Novemsky, N. (2014). Why feasibility matters more to gift receivers than to givers: A construal-level approach to gift giving. Journal of Consumer Research, 41(1), 169-182. DOI: 10.1086/675737
Batson, C. D., Fultz, J., & Schoenrade, P. A. (1987). Distress and empathy: Two qualitatively distinct vicarious emotions with different motivational consequences. Journal of Personality, 55(1), 19-39. DOI: 10.1111/j.1467-6494.1987.tb00426.x
Belk, R. W., & Coon, G. S. (1993). Gift giving as agapic love: An alternative to the exchange paradigm based on dating experiences. Journal of Consumer Research, 20(3), 393-417. DOI: 10.1086/209357
Bhattacharjee, A., & Mogilner, C. (2014). Happiness from ordinary and extraordinary experiences. Journal of Consumer Research, 41(1), 1-17. DOI: 10.1086/674724
Caille, A. (2000). Gift and association: Review of the Gifts and Interests. DOI: 10.1001/virtualmentor.2000.2.12.fred1-0012
Carre, A., Stefaniak, N., D'ambrosio, F., Bensalah, L., & Besche-Richard, C. (2013). The Basic Empathy Scale in Adults (BES-A): Factor structure of a revised form. Psychological Assessment, 25(3), 679-691. DOI: 10.1037/a0032297
Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. DOI: 10.1037/a0017145
Carter, T. J., & Gilovich, T. (2012). I am what I do, not what I have: The differential centrality of experiential and material purchases to the self. Journal of Personality and Social Psychology, 102(6), 1304-1317. DOI: 10.1037/a0027407
Chan, C., & Mogilner, C. (2017). Experiential gifts foster stronger social relationships than material gifts. Journal of Consumer Research, 43(6), 913-931. DOI: 10.1093/jcr/ucw067
Clarke, K., & Belk, R. W. (1979). The effects of product involvement and task definition on anticipated consumer effort. ACR North American Advances.
Clarke, P. D., & Mortimer, G. (2013). Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret. Journal of Consumer Marketing, 30(6), 472-483. DOI: 10.1108/JCM-05-2013-0566
Decety, J. (2011). The neuroevolution of empathy. Annals of the New York Academy of Sciences, 1231(1), 35-45. DOI: 10.1111/j.1749-6632.2011.06027.x
Derbaix, C., & Pham, M. T. (1991). Affective reactions to consumption situations: A pilot investigation. Journal of Economic Psychology, 12(2), 325-355. DOI: 10.1016/0167-4870(91)90019-P
eMFORCE datalab (2019, September 2). Trend analysis of Chu-seok(Korean Thanksgiving Day) gift market. eMFORCE datalab. Retrived from http://m.emforce.co.kr/resources/upload/emKnowhow/20190902_015329_431420428843309_2019.09.pdf
Etzioni, O., Tuchinda, R., Knoblock, C. A., & Yates, A. (2003). To buy or not to buy: mining airfare data to minimize ticket purchase price. In Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 119-128. DOI: 10.1145/956750.956767
Gilovich, T., Kumar, A., & Jampol, L. (2015). The beach, the bikini, and the best buy: Replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello. Journal of Consumer Psychology, 25(1), 179-184. DOI: 10.1016/j.jcps.2014.09.002
Goodman, J. K., & Lim, S. (2018). When consumers prefer to give material gifts instead of experiences: The role of social distance. Journal of Consumer Research, 45(2), 365-382. DOI: 10.1093/jcr/ucy010
Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regressionbased approach. Guilford publications.
Heath, M. T., Tynan, C., & Ennew, C. T. (2011). Self-gift giving: Understanding consumers and exploring brand messages. Journal of Marketing Communications, 17(02), 127-144. DOI: 10.1080/13527260903236898
Hong, J. (2019, August 8). Kakao Q2 operating profit 47% up...Kakaotalk advertisement and shopping. Yonhapnews. Retrieved from https://www.yna.co.kr/view/AKR20190808020252017
Howland, P. (2010). Self-gifting and the metro-rural idyll: an illusio of ideal reflexive individualism. New Zealand Sociology, 25(1), 53-74.
Lamm, C., Batson, C. D., & Decety, J. (2007). The neural substrate of human empathy: effects of perspectivetaking and cognitive appraisal. Journal of Cognitive Neuroscience, 19(1), 42-58. DOI: 10.1162/jocn.2007.19.1.42
Lee, S. H, & Yi, Y. J. (2013). Gift for myself: A qualitative study of self-gift behavior in Korea. Consumer Studies, 24(3), 123-155. UCI: G704-000210.2013.24.3.007
Liberman, N., & Trope, Y. (1998). The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. Journal of Personality and Social Psychology, 75(1), 5-18. DOI: 10.1037/0022-3514.75.1.5
Liberman, N., Sagristano, M. D., & Trope, Y. (2002). The effect of temporal distance on level of mental construal. Journal of Experimental Social Psychology, 38(6), 523-534. DOI: 10.1016/S0022-1031(02)00535-8
Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions. Journal of Experimental Social Psychology, 44(5), 1256-1269. DOI: 10.1016/j.jesp.2008.04.007
Lu, J., Liu, Z., & Fang, Z. (2016). Hedonic products for you, utilitarian products for me. Judgment & Decision Making, 11(4). 332-341. DOI: 10.1037/e722292011-059
Lu, J., Xie, X., & Xu, J. (2013). Desirability or feasibility: Self-other decision-making differences. Personality and Social Psychology Bulletin, 39(2), 144-155. DOI: 10.1177/0146167212470146
Luomala, H. T. (1998). A mood-alleviative perspective on self-gift behaviours: Stimulating consumer behaviour theory development. Journal of Marketing Management, 14(1-3), 109-132. DOI: 10.1362/026725798784959318
Luomala, H. T., & Laaksonen, M. (1999). A qualitative exploration of mood-regulatory self-gift behaviors. Journal of Economic Psychology, 20(2), 147-182. DOI: 10.1016/S0167-4870(99)00003-3
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224-253. DOI: 10.1037/0033-295X.98.2.224
Mauss, M. (2002). The gift: The form and reason for exchange in archaic societies: Review of the Routledge. DOI: 10.2307/2804090
Mellers, B. A., Schwartz, A., Ho, K., & Ritov, I. (1997). Decision affect theory: Emotional reactions to the outcomes of risky options. Psychological Science, 8(6), 423-429. DOI: 10.1111/j.1467-9280.1997.tb00455.x
Mick, D. G., & Faure, C. (1998). Consumer self-gifts in achievement contexts: The role of outcomes, attributions, emotions, and deservingness. International Journal of Research in Marketing, 15(4), 293-307. DOI: 10.1016/S0167-8116(98)00006-8
Mogilner, C., Kamvar, S. D., & Aaker, J. (2011). The shifting meaning of happiness. Social Psychological and Personality Science, 2(4), 395-402. DOI: 10.1177/1948550610393987
Mortimer, G., Bougoure, U. S., Fazal-E-Hasan, S. (2015). Development and validation of the self gifting consumer behaviour scale. Journal of Consumer Behaviour, 14(3), 165-179. DOI: 10.1002/cb.1506
Mouakhar-Klouz, D., d'Astous, A., & Darpy, D. (2016). I'm worth it or I need it? Self-gift giving and consumers' self-regulatory mindset. Journal of Consumer Marketing, 33(6), 447-457. DOI: 10.1108/JCM-05-2015-1417
Nicolao, L., Irwin, J. R., & Goodman, J. K. (2009). Happiness for sale: Do experiential purchases make consumers happier than material purchases?. Journal of Consumer Research, 36(2), 188-198. DOI: 10.1086/597049
Park, Y. (2019, December 25). US 'Super Saturday' 40 trillion won shopping jackpot...beyond Black Friday. ChosunBiz. Retrieved from https://biz.chosun.com/site/data/html_dir/2019/12/25/2019122500710html?utm_sourcenaver&utm_mediumoriginalandutm_campaignbiz
Pollmann, M. M., Potters, J., & Trautmann, S. T. (2014). Risk taking by agents: The role of ex-ante and expost accountability. Economics Letters, 123(3), 387-390. DOI: 10.1016/j.econlet.2014.04.004
Polman, E. (2012). Self-other decision making and loss aversion. Organizational Behavior and Human Decision Processes, 119(2), 141-150. DOI: 10.1016/j.obhdp.2012.06.005
Polman, E., & Emich, K. J. (2011). Decisions for others are more creative than decisions for the self. Personality and Social Psychology Bulletin, 37(4), 492-501. DOI: 10.1177/0146167211398362
Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of Consumer Research, 24(2), 127-146. DOI: 10.1086/209499
Rosenzweig, E., & Gilovich, T. (2012). Buyer's remorse or missed opportunity? Differential regrets for material and experiential purchases. Journal of Personality and Social Psychology, 102(2), 215-223. DOI: 10.1037/a0024999
Schwartz, B. (1967). The social psychology of the gift. American Journal of Sociology, 73(1), 1-11. DOI: 10.1086/224432
Seddon, F. A., Hazenberg, R., & Denny, S. (2014). Empathic social enterprise: the role of empathy and shared intentionality. In International Society for Third Sector Research (ISTR) 11th International Conference: Civil Society and the Citizen, 22-25
Sherry Jr, J. F. (1983). Gift giving in anthropological perspective. Journal of Consumer Research, 10(2), 157-168. DOI: 10.1086/208956
Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological Review, 117(2), 440-463. DOI: 10.1037/a0020319
Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior. Journal of Consumer Psychology, 17(2), 83-95. DOI: 10.1016/S1057-7408(07)70013-X
Tynan, C., Teresa Pereira Heath, M., Ennew, C., Wang, F., & Sun, L. (2010). Self-gift giving in China and the UK: Collectivist versus individualist orientations. Journal of Marketing Management, 26(11-12), 1112-1128. DOI: 10.1080/0267257X.2010.508981
Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9(2), 132-142. DOI: 10.1037/1089-2680.9.2.132
Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202. DOI: 10.1037/0022-3514.85.6.1193
Warshaw, P. R. (1980). Buying a gift: Product price moderation of social normative influences on gift purchase intentions. Personality and Social Psychology Bulletin, 6(1), 143-147. DOI: 10.1177/014616728061022
Weidman, A. C., & Dunn, E. W. (2016). The unsung benefits of material things: Material purchases provide more frequent momentary happiness than experiential purchases. Social Psychological and Personality Science, 7(4), 390-399. DOI: 10.1177/1948550615619761
Wong, N. Y., & Bagozzi, R. P. (2005). Emotional intensity as a function of psychological distance and cultural orientation. Journal of Business Research, 58(4), 533-542. DOI: 10.1016/S0148-2963(03)00144-9
※ AI-Helper는 부적절한 답변을 할 수 있습니다.