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NTIS 바로가기유통과학연구 = Journal of distribution science, v.18 no.8, 2020년, pp.5 - 14
YOO, Eunji (Marketing Department, University of Finance) , PARK, Soyeon (Marketing Department, University of Finance)
This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer sati...
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