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NTIS 바로가기유통과학연구 = Journal of distribution science, v.19 no.2, 2021년, pp.37 - 44
KANG, Min-Jung (Department of Business and Management, Mokpo National University) , WU, Zhuolun (Department of Business and Management, Mokpo National University) , HWANG, Hee-Joong (Department of International Trade, Korea National Open University)
Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Res...
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