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NTIS 바로가기패션비즈니스 = Fashion business, v.25 no.6, 2021년, pp.13 - 24
Cui, Yu Hua (Dept. of Fashion Design, Yanbian University) , Bai, Yu Ling (Dept. of Marketing, BeijingInstituteof Fashion Technology)
In the current economic downturn, it is easy for consumers to be emotional and regret their fashion product purchases. The purpose of this paper was to understand the effect of customer regret on the dissatisfaction and repurchase intention of fashion consumers in China, which is the world's largest...
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