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소셜 미디어 사용 강도 및 피로감에 미치는 영향 요인과 성과기대의 조절 효과 연구
A Study on the Influencing Factors on Social Media Use Intensity and Fatigue, and the Moderating Effect of Process Incentive Expectations 원문보기

디지털융복합연구 = Journal of digital convergence, v.19 no.5, 2021년, pp.215 - 227  

박기호 (호서대학교 디지털기술경영학과)

초록
AI-Helper 아이콘AI-Helper

본 연구는 모바일 소셜 미디어 사용 강도와 사용 피로감에 미치는 영향 요인에 대하여 실증적으로 연구하였다. 연구의 프레임워크를 위한 이론으로는 계획된 행위 이론, 사적정보보호 이론, 몰입 이론, 절차적 성과 이론을 기반으로 하였다. 데이터 분석 결과 자기 효능감, 사용자 습관 및 몰입 경험이 모바일 소셜 미디어 사용 강도(intensity)에 긍정적 영향을 미치는 것으로 나타났다. 개인 정보 보호 문제는 모바일 소셜 미디어 사용 강도에 부정적인 영향을 미치기는 하나 사용행위에는 영향력이 미미하였다. 미디어 사용 강도는 미디어 피로감에 긍정적 영향을 미쳤다. 즉, 모바일 소셜 미디어 사용강도가 높아질 경우 피로감은 증가하였다. 절차적 성과 기대 변수는 미디어 사용 강도와 소셜 미디어 피로감 사이에 조절효과를 보이지 않았다. 연구 결과는 소셜 미디어 도구를 비즈니스 및 공공 서비스에 활용하고자 하는 소셜 미디어 관련 기업 및 조직에 시사점을 줄 것이다.

Abstract AI-Helper 아이콘AI-Helper

This study empirically studied the factors affecting the intensity of use of mobile social media and fatigue. Theories for the research framework were based on the theory of planned behavior, the theory of private information protection, the theory of flow, and the theory of process incentives. As a...

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표/그림 (11)

참고문헌 (65)

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