최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.23 no.3, 2021년, pp.307 - 322
허유선 (서울대학교 의류학과) , 전재훈 (서울대학교 의류학과)
This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three ...
Aaker, D. A. (1991). Managing brand equity. NewYork: The Free Press.
Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the effect of social media on brand attitude and purchase intention - The case of Iran Khodro Company. Procedia-Social and Behavioral Sciences, 143(1), 822-826. doi:10.1016/j.sbspro.2014.07.483
Ahn, D. K., & Mock, Y. S. (2013). SNS advertising use behavior, SNS advertising and marketing effect and strategy. The Treatise on the Plastic Media, 16(3), 77-86.
An, D. C., & Kim, S. H. (2012). Attitudes toward SNS advertising - A comparison of Blog, Twitter, Facebook, and YouTube. The Korean Journal of Advertising, 23(3), 53-84.
Androulaki-Ralli, G. (2015). The leading role of influencers in the YouTube beauty community. Unpublished master's thesis, Linnaeus University, Swedish.
Archita Station. (2020a, March 11). Lipstick review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?v7_1mfaPJp6U&t1s.htm
Archita Station. (2020b, June 29). Skin care routine. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vNeiDUDvKi_E&t755s.htm
Austin. (2020a, April 10). Lipstick beauty tutorial. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vjwiF3Kjlc1Q&t282s.htm
Austin. (2020b, March 30). Lipstick review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vHY3QS9R8Xc8&t1567s.htm
Austin. (2020c, April 10). Lipstick review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vjwiF3Kjlc1Q&t282s.htm
Austin. (2020d, November 26). Visiting shop. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vXwd_94xBI-Q&t372s.htm
Byun, T. H. (2018). Analyzes the characteristics in the contents production and usage environment of YouTube and its popular channels; and examination of its implications. The Treatise on the Plastic Media, 21(4), 227-239.
Casalo, L. V., Flavian, C., & Ibanez-Sanchez, S. (2018). Influencers on Instagram - Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510-519. doi:10.1016/j.jbusres.2018.07.005
Choi, J. Y., & Cheong, Y. J. (2017). The study on the strategies of beauty influencer marketing - Mass media vs. social media. The Korean Journal of Advertising, 28(4), 47-72. doi:10.14377/KJA.2017.5.31.3
Deng, N., & Kim, H. G. (2020). A study on the effects of Chinese consumers' anxiety and boredom due to COVID 19 in live streaming commerce. The Journal of Social Science, 27(4), 196-218. doi:10.46415/jss.2020.09.27.4.196
Doh, J. H., Shim, J. W., & Lee, J S. (2010). 소셜 미디어 확산과 미디어 이용행태 변화 [Social media proliferation and media usage behavior change]. KoreaPress Foundation.
Fah Sarika. (2020a, April 28). Get ready with me. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vrg_T42o1HHI&t459s.htm
Fah Sarika. (2020b, February 11). Get ready with me. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vCqXUTRKQ1Zc&t22s.htm
Fathinrm. (2020, December 16). Beauty tutorial. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/tv/CI2CfHRh0Ak/?igshid1upil644w8oen.htm
Flovivi. (2020a, September 19). Make up before and after. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CFTR7Prg9SP/?igshidqgig2i859czu.htm
Flovivi. (2020b, September 5). Product review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CEvE9i9gXYc/?igshidrayyny85bf0l.htm
Forbes, K. (2016). Examining the beauty industry's use of social influencers. Elon Journal of Undergraduate Research in Communications, 7(2), 78-87.
Haha ni w. (2020a, April 14). Essence review. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Haha ni w. (2020b, June 22). Eye cream review. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Haha ni w. (2020c, April 13). Foundation review. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Hand, M. (2017) Visuality in Social Media. In Sloan, L., & QuanHaase, A. (Eds.), The SAGE Handbook of Social Media Research Method., London: SAGE.
Huh, K. W. (2019, June 17). SNS 사용 일반화...최대 플랫폼은 유튜브.페이스북 [Generalized use of SNS...The biggest platform is YouTube and Facebook]. CosMorning. Retrieved January, 30 2021 from https://www.cosmorning.com/news/article.html?no33760
Icepadie. (2020, April 26). Product review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vGa53BNebd1U.htm
IPResearch. (2019). 글로벌 화장품 Trend 분석과 K-Beauty 제품 경쟁력 동향 및 아세안 화장품 유통현황과 환경 영향 [Global cosmetics trends analysis, K-Beauty product competitiveness trend, ASEAN cosmetics distribution status and environmental impact]. Seoul: Industry Policy Research.
Jang, J. Y., & Cho, K. M. (2020). Study on the connection between beauty YouTube viewing motivation, parasocial interaction, and behavioral intention. Journal of the Korean Society of Beauty and Art, 21(4), 161-180. doi:10.18693/jksba.2020.21.4.161
Jeanmilka. (2020a, November 1). Blusher review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CHA1UkyBJHP/?igshidcs9b2cu3sfch.htm
Jeanmilka. (2020b, April 23). Lip tint review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/B_Ujp8yFcl4/?igshideka8j93mc84l.htm
Jeanmilka. (2020c, July 26). Product review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CDGaWU4lDJo/?igshidl48sbj67poi9.htm
Jeanmilka. (2020d, October17). Product review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CGcPraChzUf/?igshid1il0bzs358d8x.htm
Jeanmilka. (2020e, November 1). Product review. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CHA1UkyBJHP/?igshidcs9b2cu3sfch.htm
Jharnabagwani. (2020a, August 30). Make up before and after. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CEgzvaKJxwm/?igshid1nh9n8bj8l5gu.htm
Jharnabagwani. (2020b, December 12). Product recommend. Instagram. Retrieved February, 2 2021, from https://www.instagram.com/p/CIscNyoJcrC/?igshid1dbv1a7zirmde.htm
Joo, J., & Jin, H. (2021). Antecedents of trust and customer loyalty of community based social commerce - With an emphasis on Xiaohongshu. The Journal of Internet Electronic Commerce Research, 21(1), 33-50. doi:10.37272/JIECR.2021.2.21.1.33
Kang, Y. S., & Kim, M. (2017). A study on activation plan for small business owners on SNS image contents management - Focusing on online kitchenware stores. A Journal of Brand Design Association of Korea, 15(4), 189-202. doi:10.18852/bdak.2017.15.4.189
Karakaya, F., & Barnes, N. G. (2010). Impact of online reviews of customer care experience on brand or company selection. Journal of Consumer Marketing, 27(5), 447-457. doi:10.11.8/07363761011063349
Kim, E. J., & Hwang, S. J. (2019). A study on advertising effect depending on type of information source and displaying of economic support in influencer marketing - Focusing on YouTube. Journal of Digital Contents Society, 20(2), 297-306. doi:10.9728/dcs.2019.20.2.297
Kim, H. Y. (2019). Fashion taste expression on Instagram. Unpublished doctoral dissertation, Seoul National University, Seoul.
Kim, H., & An, B. (2018). A study on the effects of the attractiveness and credibility of online 1 personal media broadcasting B.J. on the viewing engagement perceived on media channel, interactivity, perceived enjoyment, and the users responses. Korean Association for Advertising and Public Relations, (118), 78-126. doi:10.16914/ar.2018.118.78
Kim, K. T. (2020, September 3). 인도네시아 인스타그램과 소비 행태 변화 [Changes in Instagram and consumption behavior in Indonesia]. tradetimes. Retrieved January, 30 2021 from http://www.tradetimes.co.kr/news/articleView.html?idxno4116
Kim, M. S. (2016, October 5). 아세안 최대 뷰티마켓, 태국 화장품시장을 공략하라[ASEAN's largest beauty market, target the Thai cosmetics market]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx243&dataIdx154277
Kim, M. S. (2018, July 6). 젊은 층 공략! 태국 넷 아이돌(인플루언서) 마케팅 [Target young people! Thailand Net Idol (influencer) marketing]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalAllBbs/kotranews/album/2/globalBbsDataAllView.do?dataIdx167601
Kim, S. J. (2013, June 3). 태국의 소셜미디어 열광, 마케팅의 기본! [Thailand's social media frenzy, the foundation ofmarketing!]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx243&dataIdx121693
Kwon, T. H. (2020, March 30). 코로나19 영향, 중국 '온라인Live 방송' 열풍 [COVID 19 affected by China's 'online live broadcasting' fever]. CNCNews. Retrieved January, 30 2021 from https://www.cncnews.co.kr/news/article.html?no5284
Lee, C. H. (2020, September 28). 인도네시아 인플루언서의 특성과 유형 구분 및 관련 법규 현황 [Characteristics and yypes of influencer Indonesia and the status of Related Laws]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx243&dataIdx184559
Lee, E., Lee, J. A., Moon, J. H., & Sung, Y. (2015). Pictures speak louder than words - Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552-556. doi:10.1089/cyber.2015.0157
Lee, J. R. (2019, November 17) 로레알도 반했다, 중국 화장품 기업의 성공비결 [L'Oreal fell in love too, the secret to success of Chinese cosmetics companies]. Joongangilbo. Retrieved January, 30 2021 from https://news.joins.com/article/23634877
Lee, K. M., & Hwang, S. J. (2015). Case analysis on image-based marketing Pinterest of global SPA brands - Focusing on platforms of Uniqlo, Zara and H&M on Pinterest. Journal of Fashion Design, 15(2), 129-146.
Lee, K. Y., & Mock, Y. S. (2012). Exploratory study on the shifts of consumer information processing and advertising paradigm on new media ads - Focused on the internet ad, mobile ad, interactive TV ad, and Facebook ad. A Treatise on the Plastic Media, 15(4), 111-118.
Lee, M. M. (2020, December 14). 중국 화장품, 온라인이 제1의 판매채널 [Chinese cosmetics, online's yop sales channel]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx243&dataIdx186214
Lee, S., & Lee, S. (2018). Diffusion strategies for K-Beauty Hallyu contents on YouTube. Gyeonggi Research Institute, 20(3), 231-259.
Marry R. (2020, February 9). Product review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?v5LdaKm6IpwA&t1028s.htm
Na, K. W., & Oh, K. H. (2021). Effects of Wanghong marketing in live commerce on Chinese consumers' purchase intention toward fashion products - Focusing on the mediating effect of Wanghong's characteristics and consumers' co-experience. Journal of the Korea Fashion & Costume Design Association, 23(1). 19-36. doi: 10.30751/kfcda.2021.23.1.19
Nobluk. (2020, March 14). Get ready with me. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vtoI8QcRGubw&t521s
Park, J. Y., Lim, J., & Hwang, J. (2018). Communication strategies of YouTube brand contents. The Korean Journal of Advertising and Public Relations, 20(2), 95-151. doi:10.16914/kjapr.2018.20.2.95
Qiu qiu you ke'aile. (2020a, January 31). Eyeshadow beauty tutorial. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Qiu qiu you ke'aile. (2020b, April 4). Eyeshadow review. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Qiu qiu you ke'aile. (2020c, November 9). Eyeshadow review. Xiao Hongshu. Retrieved February, 2 2021, from http://apps.apple.com/cn/app/id741292507?len.htm
Shin, S. Y. (2017, June 1). 소셜미디어를 통해 본 베트남 메이크업 시장 트렌드 [Vietnam makeup market trends seen through social media]. Kotra. Retrieved January, 30 2021 from https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx243&dataIdx159009
Song, R. (2020, September 15). 글로벌 화장품 핫 온라인 채널 입체분석(8) 커뮤니티형 모바일 플랫폼 샤요홍슈 [Global cosmetics hot online channel stereoscopic analysis (8) community-type mobile platform Red Book]. Cosmetic Insight. Retrieved January, 30 2021 from https://cosinkorea.com/news/article.html?no36930
Viya. (2020a, May 17). Highlighter review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vnUg6Pg4zx7Q&listPLdkaDaQ_BxpA2K0SWUHo9Snr38x2JtjRb&index24.htm
Viya. (2020ab, May 13). Product review. YouTube. Retrieved February, 2 2021, from https://www.youtube.com/watch?vCP7h9yddKEY&listPLdkaDaQ_BxpA2K0SWUHo9Snr38x2JtjRb&index3.htm
Yang, H. I. (2020, September 8). 인도네시아 화장품 시장 '인스타그램' 중요성 높아져 [Indonesian cosmetics market 'Instagram' is increasing in importance]. Beautynuri. Retrieved January, 30 2021 from http://www.beautynury.com/m/news/view/90089
Yang, Y. (2017). An analysis on the niche theory of media platforms competition provided by the fashion contents - Focused on user gratification of fashion magazine, internet portal, SNS. Unpublished master's thesis, Jung-Ang University, Seoul.
Yoo, H. J., & Hwang, S. J. (2020). A study of the attributes of SNS beauty influencer's and their effect on word-of-mouth cosmetics purchases - Centered on moderating effect in accordance with self-efficacy. Journal of the Korean Society of Costume, 70(3), 76-91. doi:10.7233/jksc.2020.70.3.076
Yoo, S. S. (2017). 해외 소셜 네트워크 서비스 동향 [Overseas social network service trends]. ICT & Media Policy, 29(19), 49-55.
Zeng, J. N., & Kim, I. (2018). The analysis of affecting factors on purchase intention of cosmetics on YouTube beauty channels. The Journal of Internet Electronic Commerce Research, 18(6). 409-425.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.