[논문]Mediated Public Diplomacy and the Contest Over International Agenda-Building in the Gulf Diplomatic Crisis

Albishri, Osama; Lan, Xiaomeng; Kiousis, Spiro

doi:10.23045/jpd.2021.1.1.057

[국내논문] Mediated Public Diplomacy and the Contest Over International Agenda-Building in the Gulf Diplomatic Crisis

Journal of public diplomacy, v.1 no.1, 2021년, pp.57 - 79

Albishri, Osama (University of Florida, King Abdulaziz University) , Lan, Xiaomeng (BNU-HKBU United International College) , Kiousis, Spiro (University of Florida)

Abstract ▼ AI-Helper

Drawing on the theories of mediated public diplomacy, intermedia agenda-building, and homophily, this study aims to compare the effectiveness of the public diplomacy efforts made by the Saudi and Qatari governments during the Gulf diplomatic crisis. The study examines the respective international agenda-building influence of the state-sponsored media from the two competing Gulf states on the regional and international media's coverage of the crisis. Results show that, compared to Saudisponsored Al Arabiya, Qatari-sponsored Al Jazeera was more effective in shaping the agendas of the regional and international media. Whereas Al Arabiya has a weak first-level agenda-building influence and a moderate-to-strong influence at the second and the third levels, Al Jazeera demonstrates a strong agenda-building influence on the foreign media outlets at all of the three levels. We also analyze the impact of political proximity and the language of the media content (English or Arabic) on the agenda-building relationships. Still, the results suggest that, compared to Al Arabiya, Al Jazeera was more successful in shaping the agendas of the regional and international news media-no matter where they are based in the allied or the opposing countries. Also, we observe a higher level of consistency between Arabic- and English-language content in Al Jazeera.

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표/그림 (4)

표 Table 1. Summary of the sampling methods and sample sizes
표 Table 2. Summary of first level agenda-building linkages among state-sponsored media, regional and international media using Spearman's rank order correlation
표 Table 3. Summary of second level agenda-building linkages among state-sponsored media, regional and international media using Spearman’s rank order correlation
표 Table 4. Summary of third level agenda-building linkages among state-sponsored media, regional and international media using quadratic assignment procedure

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