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옴니채널 앱만족도 영향요인과 점포이용의도에 관한 연구
A Study on the Influencing Factors of Consumers' Satisfaction of the Omni-Channel Applications and Store Satisfaction 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.28 no.1, 2021년, pp.111 - 121  

박민숙 (Department of Distribution Management, Catholic University of Pusan)

Abstract AI-Helper 아이콘AI-Helper

The growth of online malls encourages the existing offline stores to manage their online stores or reinforce the purchasing service through related mobile applications (apps). This may seem to be the omni-channel strategy for connecting the existing customers to online shopping. This study, research...

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표/그림 (5)

참고문헌 (29)

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