[논문]국내 치위생(학)과의 경쟁력과 유튜브 플랫폼을 이용한 학과홍보의 효용성

전세정

doi:10.13065/jksdh.20210038

국내 치위생(학)과의 경쟁력과 유튜브 플랫폼을 이용한 학과홍보의 효용성
Relative competitiveness of department of dental hygiene and the effectiveness of admission promotion using the YouTube platform 원문보기

JKSDH : Journal of Korean Society of Dental Hygiene = 한국치위생학회지, v.21 no.4, 2021년, pp.393 - 402

전세정 (대전과학기술대학교 치위생과)

Abstract ▼ AI-Helper

Objectives: As the school-age population continues to decline in Korea, the consolidation and abolition of departments continues with the economic logic. This study aimed to analyze the relative competitiveness of the department of dental hygiene and to investigate the effectiveness of the YouTube platform being used to promote admission. Methods: Using the admission result data provided by the Korea council for university education, the new student competition rate and recruitment rate of the department of dental hygiene were compared with those of the departments of natural sciences and all other departments. Also, the effect of YouTube channel operation on them was analyzed. Results: The department of dental hygiene showed a slight advantage but it was not particularly the case compared to other departments of natural sciences. The promotion using YouTube did not have any significant effects. Conclusions: Considering that the school-age population will rapidly decrease in the future, more active strategies are needed.

주제어

표/그림 (8)

그림 Fig. 1. Declining trend of the domestic school-age population
표 Table 1. Admission results for the last three years (2018 ~ 2020)
표 Table 1. (to be continued)
그림 Fig. 2. New student recruitment rate
그림 Fig. 3. New student competition rate
표 Table 2. New student recruitment rate Unit : %
그림 Fig. 4. The recruitment rate and the competition rate of new students in 2020 depending on whether or not a YouTube channel is operated. Both variables were found to be high in the department that operates the YouTube channel, but it was not statistically significant (p >0.05).
표 Table 3. New student competition rate Unit : (N : 1)

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