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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.7 no.3, 2021년, pp.365 - 374
이은정 (국민대학교 의상디자인학과) , 심우주 (국민대학교 디자인대학원 패션전공)
Recently, the high growth rate and advantages of the crowdfunding market have also led to increased participation of brands and companies, and this also applies to fashion business. Risk has been noted to be a key factor in consumer behavior in crowdfunding. With the high-risk context of crowdfundin...
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