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NTIS 바로가기Family and environment research : fer, v.59 no.3, 2021년, pp.419 - 432
장예월 (연세대학교 의류환경학과) , 신은정 (연세대학교 의류환경학과) , 고애란 (연세대학교 의류환경학과)
To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was co...
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