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NTIS 바로가기East asian journal of business economics, v.9 no.3, 2021년, pp.115 - 124
LEE, Changhwan (Department of Architectural Engineering, Pukyong National University) , RA, Heeryang (Department of International Commerce, Pukyong National University) , OH, Youngsam (Department of Public Administration, Pukyong National University) , LEE, Chunsu (Department of International Commerce, Pukyong National University)
Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are us...
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