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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.13 no.3, 2022년, pp.173 - 184
한정 (경성대학교 언론홍보학과) , 배승주 (경성대학교) , 권만우 (경성대학교 미디어콘텐츠학과) , 이상호 (경성대학교 미디어콘텐츠학과)
Focusing on the TikTok, this paper studies the factors that influence the use intention, flow and addiction of the elderly in short videos from three aspects of media attraction, perceived usefulness and user characteristics through quantitative research methods. In recent years, influenced by vario...
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