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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.30 no.2, 2022년, pp.173 - 188
오미연 (한양대학교 의류학과) , 이연희 (한양대학교 의류학과 휴먼테크융합전공)
The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand's value. The research methods are as follows: i) identifying the companies' strategy and flow through collaboration co...
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