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탈출-추구이론을 중심으로 본 관광쇼핑행동에 대한 비교문화연구 - 한국, 중국, 일본 소비자의 패션쇼핑을 중심으로 -
Cross-Cultural Study of Tourism Shopping Behavior Based on Escaping-Seeking Theory - Focused on Korean, Chinese, and Japanese fashion consumers - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.6, 2022년, pp.744 - 755  

허희진 (대전대학교 패션디자인.비즈니스학과)

Abstract AI-Helper 아이콘AI-Helper

This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of thre...

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