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마스크 선택기준이 브랜드 인지와 패션 마스크 구매의도에 미치는 영향
The Effects of Consumers' Mask Selection Criteria on Mask Brand Awareness and Purchase Intention for Fashion Masks 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.1, 2022년, pp.116 - 131  

김민수 (충남대학교 의류학과) ,  이하경 (충남대학교 의류학과) ,  김한나 (충남대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awarenes...

주제어

#마스크 선택기준   #브랜드 인지   #패션 마스크 구매의도   #패션 마스크   #기능성 마스크  

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