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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.1, 2022년, pp.116 - 131
김민수 (충남대학교 의류학과) , 이하경 (충남대학교 의류학과) , 김한나 (충남대학교 의류학과)
This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awarenes...
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