[논문]Exploring Student Engagement on Library Facebook Pages: A Survey of Vietnamese Academic Libraries

Chi, Duong Thi Phuong

doi:10.1633/jistap.2022.10.2.2

Exploring Student Engagement on Library Facebook Pages: A Survey of Vietnamese Academic Libraries 원문보기

Journal of information science theory and practice : JISTaP, v.10 no.2, 2022년, pp.17 - 29

Chi, Duong Thi Phuong (Faculty of Philology, Perm State National Research University, Faculty of Library and Information Science, University of Social Sciences and Humanities Vietnam National University)

Abstract ▼ AI-Helper

Facebook is very popular among young people and especially university students. Therefore, Facebook is the most logical platform to be used by academic libraries for promotional purposes and reaching out to user communities. This study aims to measure the effectiveness of using Facebook in connecting with students in academic libraries. A questionnaire survey was conducted to collect research data from students at four Vietnamese universities. A total of 1,670 valid questionnaires were returned, and more than half of the respondents were females between the ages of 18 and 22 years. The survey results found that libraries' Facebook pages did not receive adequate attention and interaction from students. Besides that, the information needs of students and social media content in general affected student acceptance of libraries' Facebook pages. These factors are demonstrated by the great majority of students who used Facebook often for various purposes, but fewer accessed library pages and they were not actively engaged in library posts. Students were interested in the information they already tended to get from libraries and were optimistic about the quality of library posts. However, they still expected more diverse and attractive content from the libraries. The findings of this study can help libraries create a close connection with students by satisfying their needs and expectations on Facebook.

주제어

표/그림 (11)

표 Table 1. Demographic characteristics of respondents
그림 Fig. 1. Level of students' use of Facebook.
그림 Fig. 2. Students' purposes of using Facebook.
그림 Fig. 3. Level of students' use of libraries' Facebook pages. USSH, University of Social Sciences and Humanities; US, University of Science; UTE, University of Technology and Education; TDTU, Ton Duc Thang University.
그림 Fig. 4. Reasons for non-usage of libraries' Facebook pages. USSH, University of Social Sciences and Humanities; US, University of Science; UTE, University of Technology and Education; TDTU, Ton Duc Thang University.
그림 Fig. 5. Students' purposes while accessing libraries' Facebook pages.
그림 Fig. 6. Number of respondents who interacted with libraries.
그림 Fig. 8. Student ratings of libraries' posts on Facebook.
그림 Fig. 7. Types of student interactions on libraries' Facebook pages.
그림 Fig. 9. Student responses to statements related to Facebook use in libraries.
그림 Fig. 10. Students' expectations for the content of library posts.

AI 본문요약
AI-Helper

제안 방법

Therefore, this current study aims to identify the use of library Facebook pages by students, clarify students’ evaluation of library posts on Facebook, and then offer a few possible recommendations to raise the effectiveness of using library Facebook pages in connecting with students

성능/효과

According to Fig. 2, respondents overwhelmingly use Facebook for finding entertaining content (95.63%), keeping in touch with friends and family (93.17%), or learning about something new or academic purposes (91.86%). There were other purposes based on the answers to this question, ranging from staying updated with news of their interests to sharing information, photos, and videos with others, doing business (e.
According to student feedback, a few recommendations to increase effectiveness in connecting with them are given, such as sharing social media content that consists of students’ interests, posting with a higher level of vividness, uploading content more frequently, and using special Facebook features to make libraries’ Facebook pages more active and attractive
Additionally, most respondents welcomed library presence on Facebook and stated that it positively impacted their perceptions. However, respondents expected more diversified and exciting content from libraries.
Although respondents were optimistic about the quality of content posted on libraries’ Facebook pages, they reported that the library posts lacked attractiveness.
According to student feedback, a few recommendations to increase effectiveness in connecting with them are given, such as sharing social media content that consists of students’ interests, posting with a higher level of vividness, uploading content more frequently, and using special Facebook features to make libraries’ Facebook pages more active and attractive. Besides this, libraries should enhance social interaction with students and popularize library Facebook pages. The survey’s sample size was small to generalize how students engage with libraries on Facebook.
Additionally, most respondents welcomed library presence on Facebook and stated that it positively impacted their perceptions. However, respondents expected more diversified and exciting content from libraries. According to student feedback, a few recommendations to increase effectiveness in connecting with them are given, such as sharing social media content that consists of students’ interests, posting with a higher level of vividness, uploading content more frequently, and using special Facebook features to make libraries’ Facebook pages more active and attractive.
Students were asked how they rated the quality of the messages posted on libraries’ Facebook pages from “very poor” to “excellent.” The responses received were relatively positive in general (Fig
The data collected also revealed that the number of respondents who interacted with libraries’ posts and contacted librarians on Facebook was low
The findings revealed that students’ assessment of library posts’ quality was generally relatively positive
The survey found that almost all respondents were active on Facebook for personal reasons, but fewer accessed libraries’ Facebook pages. The most common reason for non-usage was a lack of awareness of library pages. The data collected also revealed that the number of respondents who interacted with libraries’ posts and contacted librarians on Facebook was low.
The survey found that almost all respondents were active on Facebook for personal reasons, but fewer accessed libraries’ Facebook pages
The survey’s sample size was small to generalize how students engage with libraries on Facebook

후속연구

The survey’s sample size was small to generalize how students engage with libraries on Facebook. Still, the author hopes the findings will contribute toward academic libraries some insights to improve communication and meet the needs of students on social networks. I would like to thank students at four Vietnamese universities for their valuable responses.

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