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P2E형 가상 농장 영농체험이 잠재 영농인의 태도와 추천의도에 미치는 영향 연구: 정보시스템성공모델 중심으로
The Effect of P2E-type Virtual Farm Experience on the Attitude and Recommendation Intention of Potential Farmers : Focusing on the Information System Success Model 원문보기

한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.22 no.6, 2022년, pp.680 - 691  

배수진 (경희대학교 경영대학) ,  오현주 (경희대학교 경영대학원) ,  이영래 (경희대학교 경영대학원) ,  권오병 (경희대학교 경영대학)

초록
AI-Helper 아이콘AI-Helper

가상 농장은 교육훈련용 가상현실의 일종으로서 영농에 대한 태도 변화를 실현하고, 가상 농장 재방문을 통한 경제적 성과를 목표로 한다. 최근 P2E(Play to Earn) 유형의 가상현실이 도입되면서 가상 영농 체험이 실질적인 혜택으로 연결되는 방안이 고려되고 있다. 그러나 가상 농장의 성공에 영향을 미치는 요인 대한 연구는 거의 이루어지지 않았다. 따라서 본 연구의 목적은 DeLone & McLean의 정보시스템성공모델(IS Success Model)을 이론적 기반으로 하여 가상 농장 콘텐츠의 품질 및 시스템 품질이 가상 농장 체험에 대한 만족도에 영향을 주는지를 검토할 것이다. 또한 가상 농장에 대한 만족도가 영농에 대한 태도 변화에 유의미하게 기여하는지를 점검할 것이다. 그 외에 디지털 인센티브가 P2E 유형의 가상 농장의 활성화에 기여하는지도 실증하고자 한다.

Abstract AI-Helper 아이콘AI-Helper

Virtual farm is a kind of virtual reality for education and training, which realizes a change in attitude toward farming and aims for economic performance through revisiting the virtual farm. With the recent introduction of P2E-type virtual reality, a way to connect virtual farming experiences with ...

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표/그림 (11)

참고문헌 (43)

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