[논문]구매자 열위, 공급자 우위 시장에서 전략품목의 속성이 전략적 동반자관계에 미치는 영향 - 조선업을 중심으로

양한나; 곽재웅; 신창훈

doi:10.5394/kinpr.2022.46.3.259

구매자 열위, 공급자 우위 시장에서 전략품목의 속성이 전략적 동반자관계에 미치는 영향 - 조선업을 중심으로
A Study on the Effects of Strategic Item Attributes on Strategic Partnership in Supplier Dominant Relationship-Focused on Shipbuilding Industry 원문보기

한국항해항만학회지 = Journal of navigation and port research, v.46 no.3, 2022년, pp.259 - 268

양한나 (경성대학교 물류학과) , 곽재웅 (한국해양대학교 물류시스템학과) , 신창훈 (한국해양대학교 물류시스템공학전공)

초록
AI-Helper

일반적인 구매자와 공급자 간의 관계와 달리, 구매자보다 공급자의 교섭력이 높은 경우가 있다. 이러한 관계는 특히 조선 산업에서 자주 찾아볼 수 있다. 본 연구는 Kraljic의 연구에서 제시된 전략품목(strategic items) 개념을 중심으로 연구하고자 한다. 본 연구는 공급자의 교섭력이 우위인 시장에서 구매자의 전략품목 구매에 영향을 미치는 요인을 살펴보는 것에 그 목적이 있다. 분석을 실시한 결과 환경요인과 신뢰요인 간의 경로계수가 가장 높은 것으로 나타났다. 또한 환경요인과 만족요인간의 경로계수도 차순위로 높은 것으로 나타났다. 또한 구매자가 지각하는 교섭력의 우열에 따른 인식차이가 존재하는지를 분석한 결과 일부 경로계수에서 유의한 결과를 발견하였다.

Abstract ▼ AI-Helper

Unlike the general buyer-supplier relationship, there are cases wherein the bargaining power of suppliers is greater than that of buyers. This relationship can be found especially in the shipbuilding industry. Thus, this paper focused on strategic items presented in Kraljic's study. The purpose of this study was to examine factors influencing buyers' purchase of strategic items in a market wherein the bargaining power of suppliers is superior. Results show that the path coefficient between environment factor and satisfaction factor was the highest. Additionally, the path coefficient between environment factor and reliability factor was the next highest. Also, as a result of analyzing if there is a difference in perception according to the superiority and inferiority of bargaining power perceived by buyers, significant results were found in some path coefficients.

주제어

표/그림 (16)

그림 Fig. 1 Kraljic Matrix
그림 Fig. 2 Research Model
표 Table 1 Operational Definition and Measurement Items
표 Table 2 Work experience of the respondents
표 Table 3 Annual volume of sales of respondents' firms
표 Table 4 Annual transaction volume with major business partners(supplier)
표 Table 5 Dependence on major traders(supplier)
표 Table 6 Relationship maintenance period with business partners
표 Table 7 Reliability analysis
표 Table 8 Validity analysis
표 Table 9 Discriminant validity through cross loadings
표 Table 10 Discriminant validity through Gefen-Straub(2005) criteria
표 Table 11 Validity analysis for formative measures
표 Table 12 R-squared
표 Table 13 Path coefficients and t-value
표 Table 14 Comparison of path coefficients between less group and more group

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