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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.22 no.8, 2022년, pp.140 - 148
손영석 (한림대학교 광고홍보학과) , 나경수 (한라대학교 글로벌비즈니스학부)
This study focuses on the finding out the structural effect of consumers' cognitive age affecting consumer innovativeness due to the mediating effect of perceived easy of use of mobile and perceived usefulness of mobile. For this study, a self report survey is conducted through a structured question...
The korea economy daily. 2020. http://www.hankyung.com/it/article/202006034230Y
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