[논문]국내 소비자의 콩고기 인식에 따른 식생활 정체성 분석

이서현; 박재희; 이민아; 박은주

doi:10.4163/jnh.2022.55.4.492

국내 소비자의 콩고기 인식에 따른 식생활 정체성 분석
Analysis of Dietary Identify Questionnaire according to perception about soybean meat of Korean consumers 원문보기

Journal of nutrition and health, v.55 no.4, 2022년, pp.492 - 505

이서현 (국민대학교 식품영양학과) , 박재희 (경남대학교 식품영양학과) , 이민아 (국민대학교 식품영양학과) , 박은주 (경남대학교 식품영양학과)

초록
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본 연구에서는 콩고기에 대한 인식으로 집단을 나누어 이에 따른 식생활 정체성을 파악함으로써, 이를 통해 향후 콩고기 시장 진입을 위한 기초자료로서 국내 소비자의 지속 가능한 식품 선택을 위한 활용에 기여하고자 하였다. 국내 소비자 260명을 대상으로 수집된 자료를 SPSS 통계 프로그램을 이용하여 분석을 진행하였다. 군집 별 국내 소비자를 대상으로 콩고기 인식에 따른 인구 통계학적 분석과 식생활 정체성에 관한 연구 결과는 다음과 같다. 콩고기 인식에 따라 '소극적인 소비자 집단', '적극적인 소비자 집단'으로 군집을 나누었으며, 콩고기 인식에 따른 인구통계학적 분석은 연령, 결혼여부, 교육수준, 가족구성원의 항목에서 유의적인 차이가 나타났다. 콩고기 인식별 식생활 정체성의 결과로는 '친사회적동기 (p < 0.01)', '중심성 (p < 0.01)', '사적 규범 (p < 0.05)', '개인적 동기 (p < 0.001)'에서 유의적인 차이가 나타났다. 유의한 차이가 나타난 4가지 요인 모두 '소극적인 소비자 집단'이 상대적으로 낮은 점수로 나타났다. 본 연구의 결과는 향후 국내 채식주의자의 특성을 정의하는데 활용될 수 있을 것이며, 건강과 환경 등 다양한 국내 소비자의 지속가능 한 삶을 위해 콩고기 시장 확대에도 도움될 것으로 판단된다.

Abstract ▼ AI-Helper

Purpose: This study was undertaken to examine the perception of Korean consumers regarding soybean meat. Using the Dietary Identify Questionnaire (DIQ), the data obtained were analyzed to identify various factors related to a plant-based diet. Methods: A consumer survey was conducted from June 1st to 30th, 2021, targeting 260 Korean consumers over the age of 20 years. Subjects were asked to answer six questions related to the perception of soybean meat. Of the 52 items present in the DIQ, 33 items were verified and reconstructed. All data were analyzed using the SPSS statistics (ver.25). Results: The subjects were divided into two groups, 'passive consuming group' and 'active consuming group', based on their perception of soybean meat. Demographic analysis according to the perception of soybean meat showed significant differences in age, marital status, academic background, and family members. The DIQ was categorized into 7 types: prosocial motivation, out-group regard, centrality, public regard, personal motivation, strictness, and private regard. Comparing by perception about soybean meat, significant differences were obtained between both groups for 'prosocial motivation (p < 0.01)', 'centrality (p < 0.01)', 'private norm (p < 0.05)', and 'personal motivation (p < 0.001)'. The 'passive consuming group' showed relatively low scores in all 4 factors. Conclusion: In the future, the results of this study can be applied to define the meaning of vegan in Korea. We believe our results will provide basic marketing data for the plant-based meat market. This will help expand the soybean meat market for a sustainable life for consumers, which is based on various needs such as health and the environment.

주제어

표/그림 (6)

표 Table 1. General characteristics of respondents (n = 260)
표 Table 2. Reliability and factor analysis of perception about soybean meat (n = 260)
표 Table 3. Reliability and factor analysis of Dietary Identify Questionnaire (n = 260)
표 Table 4. Result of cluster analysis for perception about soybean meat (n = 260)
표 Table 5. Cluster diference by demographic of consumer groups on perception about soybean meat (n = 260)
표 Table 6. Cluster diference by perception about soybean meat of consumer groups on Dietary Identify Questionnaire (n = 260)

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