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민간주도형 기술창업지원 팁스(TIPS) 투자의사 결정요인에 관한 연구
A Study on the Critical Factors Affecting Investment Decision on TIPS 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.17 no.5, 2022년, pp.31 - 47  

고병기 (동국대학교 기술창업학과) ,  박솔잎 (동국대학교 기술창업학과) ,  김다혜 (동국대학교 기술창업학과) ,  성창수 (동국대학교 기술창업학과)

초록
AI-Helper 아이콘AI-Helper

창업 생태계 활성화를 위한 국내 대표적인 민관 협력형 사업인 팁스 프로그램(TIPS)은 기술기반 스타트업을 대상으로 다양한 창업지원을 통해 성공적인 사업화를 촉진하는 정부지원정책이다. 본 연구는 팁스 프로그램의 투자의사 결정요인을 분석하고 우선순위를 도출하는데 목적을 두었다. 이를 위하여, 먼저 문헌분석을 통해 투자의사 결정요인을 도출하고 팁스 프로그램의 심사평가에 참여하는 투자자 및 전문가 대상 델파이 설문조사를 수행한 뒤 투자심사역(VCs) 20명을 대상으로 AHP분석을 실시하여 투자의사 결정에 미치는 요인의 우선순위를 실증 분석하였다. 분석 결과, 상위요인의 중요도는 창업가(팀) > 시장 > 제품·서비스 > 재무 > 네트워크의 순서로 확인되었으며, 세부요인의 중요도는 창업가의 신뢰성 및 진정성 > 시장성장 및 확장가능성 > 팀원들의 전문성 및 역량 > 현 시장규모 적정성 > 신시장 창출 가능성의 순서로 나타났다. 본 연구는 투자자 관점에서 투자 의사결정에 영향을 주는 요인을 도출하여 중요도를 비교 분석함으로써 팁스 프로그램 참여를 준비하는 기술기반 스타트업이 갖추어야 할 역량을 제시하였다. 또한 벤처캐피탈, 액셀러레이터, 창업지원기관 등 창업 생태계 이해관계자들에게 민간 투자 주도형 투자의사 결정요인에 관한 기초 자료를 제시하였다는 데 의의가 있다.

Abstract ▼ AI-Helper 아이콘AI-Helper

The TIPS, a representative public-private cooperative project to revitalize the start-up ecosystem, is a government supported policy that promotes successful commercialization through various start-up support for technology-based startups. The purpose of this study is to analyze the investment decis...

주제어

#팁스   #델파이 분석   #AHP 분석   #투자결정요인   #기술기반 스타트업   #창업지원정책  

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