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생태관광 동기에 따른 세분시장별 선호 체험프로그램 - 새만금지역 관광객을 대상으로 -
Ecotourist Segmentation by Motivation - Case of Saemangum - 원문보기

농촌지도와 개발 = Journal of agricultural extension & community development, v.29 no.3, 2022년, pp.155 - 172  

박희원 (공주대학교 산업과학대학 지역사회개발학과) ,  이민수 (한국농수산대학교 교양공통학과) ,  박덕병 (공주대학교 산업과학대학 지역사회개발학과)

Abstract AI-Helper 아이콘AI-Helper

Ecotourism as a alternative tourism destination has to adapt to current market mechanisms, which is becoming extremely competitive and which are dominated by communication and promotion strategies and techniques. We need to know the causative factors and influences by which tourists are motivated to...

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표/그림 (9)

참고문헌 (55)

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