참고문헌 (38)

1. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: The Free Press. 

2. An, M.-S., Heo, S.-Y., & Cha, S.-J. (2020). A study on perceptions and preferences of new Jeogori. Journal of Korean Traditional Costume, 23(2), 5-16. doi:10.16885/ jktc.2020.06.23.2.5 

   상세보기

3. Bae, J. Y. (2021, June 24). "한복이중국옷? 소비자뿔났다"... 스파오 . 리슬협업한복대박조짐["Hanbok is Chineseclothes? The consumer is angry"...SPAO and LEESLE collaboration Hanbok is a big hit]. News1 Korea. Retrieved from https://www.news1.kr/articles/?4348786 

4. Bae, R., Lee, m., & Kim, E. (2016). A study on the current status of Hanbok brands and aesthetic characteristics. Journal of Fashion Business, 20(1), 127-141. doi:10.12940/jfb.2016.20.1.127 

   원문보기 상세보기

5. Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148. doi:10.15295/bmij.v6i1.229 

   상세보기

6. Cho, E. H. (2020, January 14). 전통한복이 지고, 모던한복이 뜬다[Traditional Hanbok have collapsed and modern Hanbok have become popular]. Apparelnews. Retrieved from http://www.apparelnews.co.kr/news/news_view/?idx180398&catCAT11C 

7. Choi, E.-Y. (1999a). A study of the effective factors on the consumer's adoption of casual Hanbok - Focused on the perceived risk and product expressive self-image -. Journal of the Korean Society of Costume, 42, 43-58. 

8. Choi, E.-Y. (1999b). A study on the consumer's purchasing motives toward casual Hanbok - in the areas of Pusan -. Journal of the Korean Society of Costume, 45, 71-83. 

9. Choi, E. Y., & Rhee, E. Y. (2002). A study on the innovative characteristics and the adoption of casual Hanbok in the late of 1990s. Journal of the Korean Society of Clothing and Textiles, 26(7), 1093-1104. 

10. Choi, Y. B., Kim, J. E., & Lee, H. H. (2016). A study on consumer perception of image dimensions in modernized Hanbok-Focusing on consumers in twenties-. Journal of the Korean Society of Design Culture, 22(1), 411-422. 

11. Choi, Y. j. (2019). A study on design characteristics of new Hanbok - focused on the fashion from 2013 to 2017 -. Journal of Basic Design & Art, 20(3), 421-432. doi:10.47294/KSBDA.20.3.32 

    상세보기

12. Chung, S.-W. (2018). The structural relationships among brandconsumer self congruence, brand identification, brand attitude, brand trust and repurchase intention on golf clothing brand. The Korea Journal of Sports Science, 27(3), 491-506. doi:10.35159/kjss.2018.06.27.2.491 

    상세보기

13. Ci, C. (2016). A method for developing an effective advertising strategy based on the difference between brand identity and brand image. Advertising Research, (111), 40-67. doi:10.16914/ar.2016.111.40 

    

14. Eom, K.-h. (2003). A study on affects of consumers attitude in Gucci's brand image. Journal of Fashion Business, 7(5), 119-132. 

15. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. doi:10.1086/209515 

    상세보기

16. Hong, S., Kim, E., & Bae, S. (2020). A development of Shinhanbok coat design using lattice window pattern of Huijeongdang, Changdeokgung palace. Journal of Fashion Business, 24(3), 121-137. doi:10.12940/jfb.2020.24.3.121 

    원문보기 상세보기

17. Huang, L., Wang, M., Chen, Z., Deng, B., & Huang, W. (2020). Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust. Social Behavior and Personality: An International Journal, 48(5):e9069. doi:10.2224/sbp.9069 

    상세보기

18. Kim, Y.-M., Boo, A.-J., & Hong, J.-M. (2003). A study on wearing behavior & design preference for Saenghwal Hanbok - Focusing on Daegu -. Journal of Fashion Business, 7(5), 54-65. 

19. Klostermann, J., Plumeyer, A., Boger, D., & Decker, R. (2018). Extracting brand information from social networks: Integrating image, text, and social tagging data. International Journal of Research in Marketing, 35(4), 538-556. doi:10.1016/j.ijresmar.2018.08.002 

    상세보기

20. Ko, E., & Yun, S. (2004). Impact of fashion brand personality on brand preference and purchase intention - Comparison among formal, casual, sports brands -. Journal of Global Academy of Marketing Science, 14, 59-80. 

21. Krackhardt, D. (1987). QAP partialling as a test of spuriousness. Social Networks, 9(2), 171-186. doi:10.1016/0378-8733(87)90012-8 

    상세보기

22. Kwahk, K.-Y. (2014). Social network analysis. Seoul: Chungram. 

23. Lee, H., & Kim, E. (2017). A study on the design of New Hanbok using Danchung's flower pattern. Journal of Korean Traditional Costume, 20(3), 5-22. doi:10.16885/jktc.2017.9.20.3.5 

    

24. Lee, H.-J., & Lee, K.-H. (2016). Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women. The Research Journal of the Costume Culture, 24(3), 324-335. doi:10.7741/rjcc.2016.24.3.324 

    원문보기 상세보기

25. Lee, J.-H. (2016). A study on the New-Hanbok style from the perspective of vernacular design. Journal of the Korean Society of Costume, 66(7), 69-88. doi:10.7233/jksc.2016.66.7.069 

    원문보기 상세보기

26. Lee, Y.-H., Lee, S.-J., & Lee, S.-J. (2004). A study on the recognition of the Saenghwalhanbok design in adult females. Journal of the Korean Society for Clothing Industry, 6(1), 23-31. 

27. Park, E. J., & Kang, E. M. (2002). Effects of usage situations on purchasing behaviors of Casual Hanbok. Journal of Consumption Culture, 5(1), 47-64. 

28. Pohlman, A., & Mudd, S. (1973). Market image as a function of consumer group and product type: A quantitative approach. Journal of Applied Psychology, 57(2), 167-171. doi:10.1037/h0037043 

    상세보기

29. Ray, A., Bala, P. K., & Rana, N. P. (2021). Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach. Journal of Business Research, 128, 391-404. doi:10.1016/j.jbusres.2021.02.028 

    상세보기

30. Seo, J. Y., & Park, M. J. (2018). A study on congruency between brand aimed image and brand ad model's public image focused on SNS text-mining. A Journal of Brand Design Association of Korea, 16(3), 219-234. doi:10.18852/bdak.2018.16.3.219 

    상세보기

31. Seon, J.-H., Jung, H.-J., & Lee, J.-Y. (2021). Changes in street fashion networks using social big data - Time-series approach to public attention and cluster attributes -. Journal of the Korean Society of Costume, 71(3), 124-142. doi:10.7233/jksc.2021.71.3.124 

    상세보기

32. Shim, J.-Y., & Kim, Y.-S. (2003). Casual Hanbok's image according to wearing situation and purchasing intention. Journal of the Korean Society of Costume, 53(3), 155-163. 

33. Shin, C.-Y., & Lee, S.-H. (2003). A study on brand images and consumers' buying intentions by fashion leaflet advertisements. Journal of the Korean Society of Clothing and Textiles, 27(5), 475-484. 

34. Shin, M.-S., Oh, J.-J., & Lee, J. (2013). Realization of a webbased distribution system for the monitoring of business press releases and news gathering robots. Journal of The Korea Society of Computer and Information, 18(12), 103-111. doi:10.9708/jksci.2013.18.12.103 

    원문보기 상세보기

35. Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. doi:10.1086/208924 

    상세보기

36. Yang, Y., & Hwang, H. (2005). Evolutionary and validity analysis of Korean new venture promotion policy by utilizing social network theory - In the center of venture financing circular network -. Korea Review of Applied Economics, 7(1), 187-214. 

37. Yim, L. (2019). A study on New-Hanbok styling of online shopping mall. Journal of Fashion Business, 23(4), 68-85. doi:10.12940/jfb.2019.23.4.68 

    원문보기 상세보기

38. Zafarani, R., Abbasi, M. A., & Liu, H. (2014). Social media mining: An introduction. New York, NY: Cambridge University Press 

저자의 다른 논문 :

이규혜 (112)