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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.6, 2023년, pp.1038 - 1056
박현혜 (경희대학교 의류디자인학과) , 이윤선 (경희대학교 의류디자인학과) , 신은정 (연세대학교 의류환경학과)
This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses wer...
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