[논문]빅데이터 분석을 활용한 우리나라 패션 스타트업 생태계의 추세 연구 - 2012~2022년 신문기사를 중심으로 -

임수정; 황선진

doi:10.12940/jfb.2023.27.1.1

빅데이터 분석을 활용한 우리나라 패션 스타트업 생태계의 추세 연구 - 2012~2022년 신문기사를 중심으로 -
A Study on Fashion Startup Ecosystem Trends in Korea Using Big Data Analysis - Focusing on Newspaper Articles in 2012-2022 - 원문보기

패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.1 - 15

Abstract ▼ AI-Helper

This study divided articles into two time periods, from 2012 to 2022, with the aim of using big data analysis to look at patterns in the ecosystem of fashion start-ups. The research method extracted top keywords based on TF(Term Frequency) and TF-IDF(Term Frequency-Inverse Document Frequency), analyzed the network, and derived centrality values. As a result of comparing the first and second fashion startup ecosystems, elements of policy, support, market, finance, and human capital were derived in the first period. In addition, in the second period, elements of policy, support, market, finance, and culture were derived. In the first period, the fashion startup ecosystem focused on fostering new designer startups by emphasizing support, finance, and human capital factors and focusing on policies. Meanwhile, in the second period, online-based fashion platform startups and fashion tech startups appeared with the support of digital transformation and fulfillment services triggered by COVID-19(Corona Virus Disease 19), private finances were emphasized, and cultural factors were derived along with success stories of fashion startups. This study is meaningful in that it helps in developing strategies for fashion startups to grow into sustainable companies.

주제어

표/그림 (8)

그림 Figure 1. Domains and Sub-elements of Startup Ecosystem (Adapted from Isenberg, 2011, p.7)
표 Table 1. Results of the TF(Term Frequency) Keywords of Period 1 and 2
표 Table 2. Results of the TF-IDF(Term Frequency-Inverse Document Frequency) keywords of Period 1 and 2
표 Table 3. Results of the Centrality Analysis of Period 1(2012. 7~2017. 6)
그림 Figure 2. Fashion Startup Ecosystem Network of Period 1 (drawn by authors)
표 Table 4. Results of the Centrality Analysis of Period 2(2017. 7~2022. 6)
그림 Figure 3. Fashion Startup Ecosystem Network of Period 2 (drawn by authors)
표 Table 5. Changes in 6 domains and Sub-elements of the Fashion Startup Ecosystem in Korea

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