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패션 큐레이션(curation) 쇼핑에 영향을 미치는 컨텍스트 특성과 소비자 특성에 관한 연구
A Study on the Context Characteristics and Consumer Characteristics Affecting Fashion Curation Shopping 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.25 no.1, 2023년, pp.41 - 51  

김주희 (백석문화대학교 패션디자인학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study attempted to analyze the context characteristics and consumer characteristics that affect fashion curation shopping. The data used for this study were 223 questionnaires targeting male and female college students in their 20s in Busan and South Gyeongsang Province who had had the curated ...

주제어

#패션 큐레이션 쇼핑   #컨텍스트 특성   #가격 민감도   #트렌드 민감도   #상품지식  

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