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NTIS 바로가기산업융합연구 = Journal of industrial convergence, v.21 no.3, 2023년, pp.29 - 36
주태욱 (대림대학교 경영학과) , 김현석 (대림대학교 경영학과)
In this study, the differential effects of exposure-type digital signage advertisement and interactive digital signage advertisement were examined through the moderating variables of regulatory focus and self-construal. As a result of the study, in the case of individuals with promotion focus and in...
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