$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

[국내논문] 패션 소비자의 유통채널 선호 및 소비 특성에 따른 유통채널 선택에 관한 비교연구 - 한·중 액티브 시니어 비교를 중심으로 -
Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.31 no.3, 2023년, pp.361 - 378  

이상인 (상명대학교 의류학전공) ,  유지헌 (상명대학교 의류학전공)

Abstract AI-Helper 아이콘AI-Helper

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption ch...

주제어

참고문헌 (45)

  1. Cha, S. S. (2016). A comparative study on purchasing behavior of on/offline multi-channel and single-channel customers. Unpublished doctoral?dissertation, Korea University, Seoul, Korea. 

  2. Chae, J. M. (2020a). Consumers' clothing purchase?behaviors according to age and clothing shopping?orientation type. Journal of the Korean Society?of Clothing and Textiles, 44(1), 141-158. doi:10.5850/JKSCT.2020.44.1.141 

  3. Chae, J. M. (2020b). The influence relationship among?consumers' characteristics, information search,?and purchase decision in on/offline retailing environment. Fashion & Textile Research Journal, 22(3), 323-334. doi:10.5805/SFTI.2020.22.3.323 

  4. Chen, S. (2015). A comparative study on internet?shopping behavior between Korea and China. Unpublished masters' thesis, Gyeongsang National?University, Jinju, Korea. 

  5. Choi, D., Song, S., Zhang, T., Gao, L., & Shin, E.?(2022). Effect of fashion brand experience on brand attitude and offline fashion product purchase intention by using ZEPETTO: A case of?Korean and Chinese consumers in their 10s and?20s. Fashion & Textile Research Journal, 24(5),?567-576. doi:10.5805/SFTI.2022.24.5.567 

  6. Choi, M. (2019). An exploratory study of fashion?consumers' decision journey in omni-channel environment. Bulletin of Korean Society of Basic?Design & Art, 20(6), 505-518. doi:10.47294/KSBDA.20.6.37 

  7. Choi, Y. J., & Lee, C. Y. J. (2020). A study on the?service improvement for active senior customers?in the fourth industrial revolution of fashion:?Focused on usability evolution of home and?shopping application. Journal of the Korean?Society of Design Culture, 26(1), 511-523. doi:10.18208/ksdc.2022.26.1.511 

  8. Feng, J.-N. (2021). Improving usability of mobile?banking application interface design for senior users in China. Unpublished doctoral dissertation,?Dong-A University, Busan, Korea. 

  9. Fornell, C., & Larcker, D. F. (1981). Evaluating?structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi:10.2307/3151312 

  10. Guo, X. (2013). A comparative study of Korean and?Chinese consumers' preference of sales promotion?and repurchase intention on internet shoppingmall. Unpublished masters' thesis, Konkuk University, Seoul, Korea. 

  11. Hair, J. F. Jr., William, C. B., Barry, J. B., & Rolph,?E. A. (2020). Multivariate data analysis (8th ed.).?Hampshire: Cengage. 

  12. Han, M. (2023). Phenomenological study of active?seniors golf participation and their practical/ideal value orientation. Unpublished doctoral dissertation, Kyung Hee University, Seoul, Korea. 

  13. He, J. (2013). A comparative study on purchase?intention of mobile shopping by shopping APP?between Korea and China. Unpublished masters'?thesis, Korea University, Seoul, Korea. 

  14. Joo, Y.-H. (2009). The examination of multichannel?customer behavior for the retail firm's multichannel customer management. Journal of Consumer?Studies, 20(2), 255-278. 

  15. Joo, Y.-H., & Yang, S.-J. (2008). Information search?and purchase behavior across in-home shopping?channels. Journal of Channel and Retailing, 13(3), 27-54. 

  16. Ju, H. J. (2021). Implication through the case of?higher lifelong education model for social participation of Berlin active senior generation learners in Germany. Theory and Practice of Education, 26(2), 75-95. doi:10.26894/kdge.2021.26.2.75 

  17. Jung, C.-J., & Park, J.-O. (1996). Apparel shopping?orientations and importance of store attributes?related to cognitive age of the elderly consumers. Journal of the Korean Society of Clothing &?Textiles, 20(1), 28-42. 

  18. Kang, E.-A. (2018). A study on purchase behavior of?fashion products according to new senior life-style and shopping orientation. Unpublished doctoral dissertation, Gyungsang National University,?Jinju, Korea. 

  19. Kang, J. (2010). A research on online shopping and?shopping behaviors of a new silver generation. Unpublished masters' thesis, Ewha Womans University, Seoul, Korea. 

  20. Kang, Y. O. (2016). A study on the user experience?of active senior based on knowledge of the task:?Focusing on 11th Street mobile shopping app. Unpublished masters' thesis, Hongik University,?Seoul, Korea. 

  21. Kim, J., & Kim, M. (2021). A study on the development of fashion-oriented color education programs for active seniors. Journal of the Korean?Society of Costume, 71(4), 13-31. doi:10.7233/jksc.2021.71.4.013 

  22. Kim, S. (2015). Antecedents of senior consumer online shopping usage intention. The Journal of?Internet Electronic Commerce Research, 15(1),?33-54. 

  23. Kim, S. Y. (2010). Classifications of Korean fashion?multi-channel stores and their strategic directions. Unpublished masters' thesis, Konkuk University,?Seoul, Korea. 

  24. Kim, S.-Y., & Hwang, J.-S. (2014). Fashion luxury?multi-channel consumers' shopping channel selection process and characteristics of multi-channel shoppers. Journal of Korea Design Forum, 43, 7-20. doi:10.21326/ksdt.2014..43.001 

  25. Kim, Y. J. (2018). The effects of price promotion on fashion products in integrated distribution channel environment. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea. 

  26. Ko, M. K., Choi, K., Chung, S. J., & Jeon, Y.?(2007). A study on shopping orientation and?preferred store characteristics of female shoppers?aged between 45-64. Journal of the Korean?Society of Clothing and Textiles, 31(8), 1202-1210. doi:10.5850/JKSCT.2007.31.8.1202 

  27. Lee, S. I. (2019). The influence of experiential marketing factors on attitudeformation and behavioral intentions of active senior fashion consumer. Unpublished doctoral dissertation, Sangmyung?University, Seoul, Korea. 

  28. Lee, S. I., & Yu, J. (2021). Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand?stores: Comparing of Korean and Chinese active?seniors. The Research Journal of the Costume?Culture, 29(5), 634-650. doi:10.29049/rjcc.2021.29.5.634 

  29. Li, J. (2009). A comparative study on consumer decision-making process between Korea and?China. Unpublished masters' thesis, Korea University, Seoul, Korea. 

  30. Li, L. (2013). Cross-cultural comparison of Korean?and Chinese multi channel consumers: Consumers' on-off channel usage for information search?and purchase by products. Unpublished doctoral?dissertation, Seoul National University, Seoul,?Korea. 

  31. Oh, C. H., Kim, J. H., & Kim, S. H. (2015). Understanding the determinants of active senior consumers' online shopping usage behavior and?moderating role of cognitive age. Journal of the?Korean Gerontological Society, 35(3), 813-833. 

  32. Oh, J. (2021). Influencing factors of senior consumers' non face-to-face shopping channel use: Focus on consumer innovativeness and smartphone skills.?Information Society & Media, 22(3), 1-27. doi:10.52558/ISM.2021.12.22.3.1 

  33. Park, S. H. (2014). The influence of the distribution?channel type on purchase intention: The moderating role of self-monitoring and product type. Unpublished masters' thesis, Hongik University,?Seoul, Korea. 

  34. Park, S. Y., Lee, Y., & Choi, Y. J. (2018). Understanding offline channel expansion for online?fashion retailers and channel integration. Journal?of the Korean Society of Clothing and Textiles, 42(6), 909-923. doi:10.5850/JKSCT.2018.42.6.909 

  35. Quan, D.-M. (2006). A comparative study on the consumption cultures between the Korean and?Chinese new generations. Journal of the North-east Asia Studies, 11(41), 129-148. 

  36. Rew, H. (2016). UI design on 'adding friends' in?smartphone SNS for the active senior users. Unpublished masters' thesis, Hongik University,?Seoul, Korea. 

  37. Rhee, C.-R., & Lee, H.-R. (2017). A diagnosis and?impact model analysis of perceived consumption?value and selected attributes of cruise tourism by?baby boomers: Focused on lifestyle cluster types.?Journal of Tourism Sciences, 41(2), 221-240.?doi:10.17086/JTS.2017.41.2.221.240 

  38. Sa, H. J., Lee, C. W., & Kim, M. J. (2017). The?relationship among fun factor, leisure satisfaction?and quality of life for female active senior.?Journal of Korean Association of Physical Education and Sport for Girls and Women, 31(2),?93-108. doi:10.16915/jkapesgw.2017.06.31.2.93 

  39. Shim, Y.-W., & Geum, K.-S. (2013). A study on characteristics of Chinese consumer type and?fashion consumption according to G sensibility.?Science of Emotion & Sensibility, 16(3), 351-362. 

  40. Shin, S. H. (2019). The effects of new media utilization on the quality of life and media perception?of the elderly: Focused on active seniors engaged?in video production activities. Unpublished masters' thesis, Sogang University, Seoul, Korea. 

  41. Sul, B.-S., Ro, Y.-O., & Cho, J.-H. (2010). Factors of?consumers' priority preference channel choice?based global retail environmental changing in?online retail channel: T-commerce retail channel.?The Journal of Eurasian Studies, 7(4), 127-152.?doi:10.31203/aepa.2010.7.4.007 

  42. Yu, A. (2019). A study of the distribution channel of?O2O: Focused on fashion companies. Unpublished masters' thesis, Hanyang University, Seoul,?Korea. 

  43. Yu, J. (2017). Chinese consumers' omni-channel?selection styles and benefit perception. Unpublished masters' thesis, Korea University, Seoul,?Korea. 

  44. Yun, W. G., Lee, A., & Lee, J. H. (2017). A comparative evaluation of shopping orientation and?shopping quality service between silver consumers and active silver consumers. Journal of?Fashion Design, 17(4), 157-172. doi:10.18652/2017.17.4.10 

  45. Zhang, Y. (2019). The influence of consumption?value and consumption characteristics of Chinese consumers on foreign direct purchase intention?of Korean products. Unpublished masters' thesis,?Chonnam National University, Gwangju, Korea. 

저자의 다른 논문 :

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로