최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기패션비즈니스 = Fashion business, v.27 no.4, 2023년, pp.38 - 49
성유주 (한양대학교 대학원, 의류학과 휴먼테크융합전공) , 이규혜 (한양대학교 대학원, 의류학과 휴먼테크융합전공)
Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides...
Agarwal, R., & Prasad, J. (1998). A conceptual and?operational definition of information technology.?Information Systems Research, 9(2), 204-215.?doi:10.1287/isre.9.2.204
Ball, D., Coelho, P. S., & Vilares, M. J. (2006). Service?personalization and loyalty. Journal of Services?Marketing, 20(6), 391-403. doi:10.1108/08876040610691284
Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On risk,?convenience, and internet shopping behavior.?Communications of the ACM, 43(11), 98-105.?doi:10.1145/353360.353371
Benlian, A. (2015). Web personalization cues and their?differential effects on user assessments of website?value. Journal of Management Information Systems,?32(1), 225-260. doi:10.1080/07421222.2015.1029394
Blom, J. O., & Monk, A. F. (2003). Theory of?personalization of appearance: Why users personalize?their PCs and mobile phones. Human-Computer?Interaction, 18(3), 193-228. doi:10.1207/S15327051HCI1803_1
Chun, D. Y., & Kyung, J. S. (2002). Determinants of?shopping value and shoppingmall loyalty in internet?shoppingmall: In case of entertainment products.?Korean Management Review, 31(6), 1681-1705.
Chun, S. C., Kim, H., & Youn, J. Y. (2019). An?analysis of domestic and foreign fashion platform?business success cases and growth factors. Bulletin of?Korean Society of Basic Design & Art, 20(4),?455-474. doi:10.47294/ksbda.20.4.33
Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5),?21-32.
Gong, Z., Park, S., & Wang, S. (2021). A study on Chinese consumers' use characteristics on second-hand?trading platform: Focused on idle fish. Journal of?International Area Studies, 25(2), 251-279.
Hassenzahl, M., & Tractinsky, N. (2006). User?experience: A research agenda. Behaviour &?Information Technology, 25(2), 91-97. doi:10.1080/01449290500330331
Huh, J. Y. (2013). A study of motivation of using the?on-line travel community, flow experience and?constant intention to use: Focusing on 'taesarang', the?on-line community to specialize in travel. International?Journal of Tourism Management and Sciences, 28(2),?161-181.
Jayawardhena, C., Tiu Wright, L., & Dennis, C. (2007).?Consumers online: intentions, orientations and?segmentation. International Journal of Retail &?Distribution Management, 35(6), 515-526. doi:10.1108/09590550710750377
Joo, S. (2018). The influence of the tour platform on customer satisfaction and behavioral intention by?technology acceptance model. International Journal of?Tourism Management and Sciences, 33(4), 57-74.?doi:10.21719/IJTMS.33.4.4
Jung, C., & Chung, J. D. (2008). A study on relationship between usage motivation and usage?intentions according to consumer innovativeness:?Focusing on digital photo printing service. Journal of?the Korea Academia-Industrial cooperation?Society, 9(1), 202-213. doi:10.5762/kais.2008.9.1.202
Jung, W. J. (2012). The effects of visual aesthetic design?of mobile shopping malls on customers' buying?intentions. Korean Jouranl of Business Administration,?25(7), 2977-2998.
Kang, T. C. (2013). A study of factors affecting the?adoption intention of mobile shopping. Journalism and?Communication, 17(4), 5-33.
Kim, J., Lee, J., & Choi, D. (2003). Designing?emotionally evocative homepages: An empirical study?of the quantitative relations between design factors?and emotional dimensions. International Journal of?Human-Computer Studies, 59(6), 899-940.?doi:10.1016/j.ijhcs.2003.06.002
Kim, S. H., & Kang, J. Y. (2005). Effects of consumer characteristics on benefits sought and importance in?attributes of durable goods: Emphasis on consumer?innovativeness, social sensitivity, and consumer knowledge. Korean Journal of Marketing, 20(4),?209-226.
Kim, S. Y. (2022). The impact of attribute evaluation of?shopping platforms on platform trust and reuse?intention: A comparative study on total shopping?platform and fashion shopping platform (Unpublished?master's thesis). Keimyung University, Daegu, Korea.
Kotler, P. (2001). Marketing management, millenium?edition. Prentice-Hall.
Kuo, Y. F., Wu, C., & Deng, W. (2009). The?relationships among service quality, perceived value,?customer satisfaction, and post-purchase intention in?mobile value-added services. Computers in Human?Behavior, 25(4), 887-896. doi:10.1016/j.chb.2009.03.003
Lee, J. E., & Lee, W. D. (2021). Effect of platform?service quality factors on recommendation and reuse?intention: Focusing on platform types (delivery/media).?Korea Research Academy of Distribution and?Management Review, 24(5), 51-65.
Lee, M. K., & Kim, H. J. (2023). Analysis of marketing?strategy in domestic online luxury fashion platform.?The Journal of the Convergence on Culture?Technology (JCCT), 9(1), 361-372.
Lee, T. M. (2004). Application of the technology?acceptance model to mobile commerce context.?Korean Journal of Business Administration, 46, 2183-2209.
Lemke, F., Clark, M., & Wilson, H. (2011). Customer?experience quality: An exploration in business and consumer contexts using repertory grid technique.?Journal of the Academy of Marketing Science, 39(6),?846-869. doi:10.1007/s11747-010-0219-0
Li, H., Kuo, C., & Rusell, M. G. (1999). The impact of?perceived channel utilities, shopping orientations, and?demographics on the consumer's online buying?behavior. Journal of computer-mediated?communication, 5(2), JCMC521. doi:10.1111/j.1083-6101.1999.tb00336.x
Li, S. Y., & Park, M. J. (2019). A study on the?influence of fashion wardrobe-sharing platform's quality on consumer trust. A Journal of Brand Design?Association of Korea, 17(3), 133-144. doi:10.18852/bdak.2019.17.3.133
Lobach, B. (2001). Design industrial: Bases para a configuracao. Sao Paulo: Edgard Blucher.
Midgley, D. F., & Dowling, G. R. (1978).?Innovativeness: The concept and its measurement.?Journal of Consumer Research, 4(4), 229-242.?doi:10.1086/208701
Paulssen, M., & Birk, M. M. (2007). Satisfaction and?repurchase behavior in a business-to-business setting:?Investigating the moderating effect of manufacturer,?company and demographic characteristics. Industrial?Marketing Management, 36(7), 983-997. doi:10.1016/j.indmarman.2007.05.011
Park, S. S., Cho, K. P., Yang, J., Wang, L., & Zhou, C.?J. (2019). The effects of the online review credibility on the accommodation sharing platform repurchase?intention: Focused on the Xiao Zhu(小?), Ma Yi(?蟻), Tu Jia(途家), Mu Niao(木鳥). Korean Chinese?Relations Review, 5(3), 111-137.
Rogers, E. M. (2003). Diffusion of innovations. (5th ed.).?New York: Free Press.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction:?An initial examination. Journal of Retailing, 76(3),?309-322. doi:10.1016/s0022-4359(00)00035-x
Wu, X. B., & Hwang, J. S. (2018). The effect of using?the online live broadcast platform motivation and live?broadcasting characteristics on product satisfaction and?continuous shopping intention: Focused on chinese consumers. Journal of The Korean Society Design?Culture, 24(2), 403-415. doi:10.18208/ksdc.2018.?24.2.403
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.