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NTIS 바로가기패션비즈니스 = Fashion business, v.27 no.5, 2023년, pp.44 - 59
김하연 (군산대학교, 의류학과) , 김윤정 (중앙대학교, 예술문화연구원)
This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fash...
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