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MBTI 성격 지표와 패션 브랜드 감성에 따른 패션소비성향 차이 연구
A Study on Differences in Fashion Consumption Behavior According to MBTI Personality Indicators and Fashion Brand Sensibility 원문보기

패션비즈니스 = Fashion business, v.27 no.5, 2023년, pp.44 - 59  

김하연 (군산대학교, 의류학과) ,  김윤정 (중앙대학교, 예술문화연구원)

Abstract AI-Helper 아이콘AI-Helper

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fash...

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표/그림 (7)

참고문헌 (65)

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