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패션 브랜드 아이덴티티 구축을 위한 패션 커뮤니케이션 방법론 연구
A Study on Fashion Communication Methodology to Build Fashion Brand Identity 원문보기

패션비즈니스 = Fashion business, v.28 no.1, 2024년, pp.68 - 82  

고승민 (홍익대학교, 디자인 공예학과, 패션디자인과) ,  김진영 (홍익대학교, 섬유미술 패션디자인과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity f...

주제어

#패션 커뮤니케이션   #커뮤니케이션 방법론   #브랜드 아이덴티티  

표/그림 (25)

참고문헌 (54)

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