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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.32 no.2, 2024년, pp.199 - 214
권기용 (서울대학교 의류학과)
Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasin...
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