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빅데이터의 연관규칙과 브랜드 충성도를 활용한 패션품목 구매패턴과 구매채널 전환패턴 분석
Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.32 no.2, 2024년, pp.199 - 214  

권기용 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasin...

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