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[해외논문] Institutional entrepreneurship - A panacea for universities-in-transition?

European journal of marketing, v.34 no.11/12, 2000년, pp.1315 - 1337  

Liu, Sandra S. ,  Dubinsky, Alan J.

Abstract AI-Helper 아이콘AI-Helper

University administrators are facing increasingly difficult times as public funds are contracting and accountability for the use of such moneys is increasing. With these financial exigencies, universities must seek alternative means of generating revenues to support their mission. One such approach ...

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