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[해외논문] Market Mechanisms and the External Benefits of Consumption

Journal of macromarketing, v.20 no.1, 2000년, pp.11 - 22  

Cadeaux, Jack (University of New South Wales Sydney 2052, Australia)

Abstract AI-Helper 아이콘AI-Helper

The consumption or use of a number of goods and services can yield real benefits to nonusers. The consumption of goods yielding external benefits differs from several related phenomena—notably, meritorious behavior, the production and use of public goods, the reduction of negative externaliti...

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