최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Journal of macromarketing, v.20 no.1, 2000년, pp.11 - 22
Cadeaux, Jack (University of New South Wales Sydney 2052, Australia)
The consumption or use of a number of goods and services can yield real benefits to nonusers. The consumption of goods yielding external benefits differs from several related phenomena—notably, meritorious behavior, the production and use of public goods, the reduction of negative externaliti...
Marketing behavior and executive action: A functionalist approach to marketing theory Alderson, Wroe 198 1957
Dynamic marketing behavior: A functionalist theory of marketing Alderson, Wroe 1965
Andreasen, Alan R.. Social Marketing: Its Definition and Domain. Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol.13, no.1, 108-114.
American Economic Review Arrow, Kenneth 944 53 1963
Ayres, I., Levitt, S. D.. Measuring Positive Externalities from Unobservable Victim Precaution: An Empirical Analysis of Lojack. The Quarterly journal of economics, vol.113, no.1, 43-77.
Befu, Harumi. Social Exchange. Annual review of anthropology, vol.6, 255-281.
Buchanan, James M.. The institutional structure of externality. Public choice, vol.14, no.1, 69-82.
Buchanan, James M., Faith, Roger L.. Entrepreneurship and the Internalization of Externalities. The Journal of law & economics, vol.24, no.1, 95-111.
Butler, Patrick, Collins, Neil. Marketing public sector services: Concepts and characteristics. Journal of marketing management, vol.11, no.1, 83-96.
Research in Marketing Carman, James M. 1 3 1980
Carman, James M.. Theories of A1Truism and Behavior Modification Campaigns. Journal of macromarketing, vol.12, no.1, 5-18.
Carman, James M., Harris, Robert G.. Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy. Journal of macromarketing, vol.6, no.1, 51-64.
Journal of Law and Economics Cheung, Steven N. S. 11 16 1973 10.1086/466753
Coase, R. H.. The Problem of Social Cost. The Journal of law & economics, vol.3, 1-44.
Cowen, Tyler. Public Goods Definitions and their Institutional Context: a Critique of Public Goods Theory. Review of social economy, vol.43, no.1, 53-63.
Dahlman, Carl J.. The Problem of Externality. The Journal of law & economics, vol.22, no.1, 141-162.
Demsetz, Harold. The Exchange and Enforcement of Property Rights. The Journal of law & economics, vol.7, 11-26.
Demsetz, Harold. The Private Production of Public Goods. The Journal of law & economics, vol.13, no.2, 293-306.
The marketing system Dixon, Donald F. 1982
Marketing systems: An institutional analysis Fisk, George 1967
New essays in marketing theory Fisk, George 439 1971
Goldin, Kenneth D.. Equal access vs. Selective access: A critique of public goods theory. Public choice, vol.29, no.1, 53-71.
Grampp, William D.. Rent-seeking in arts policy. Public choice, vol.60, no.2, 113-121.
Harris, Robert G., Carman, James M.. Public Regulation of Marketing Activity: Part II: Regulatory Responses to Market Failures. Journal of macromarketing, vol.4, no.1, 41-52.
Hibbert, Sally Ann. The market positioning of British medical charities. European journal of marketing, vol.29, no.10, 6-26.
Review of marketing Hunt, Shelby D. 267 1981
Harvard Journal of Law and Public Policy Klein, Daniel 451 10 1987
Knight, F. H.. Some Fallacies in the Interpretation of Social Cost. The Quarterly journal of economics, vol.38, no.4, 582-606.
Krohn, Franklin B., Milner, Laura M.. The AIDS crisis: Unethical marketing leads to negligent homicide. Journal of business ethics : JBE, vol.8, no.10, 773-780.
Leigh, James H., Murphy, Patrick E., Enis, Ben M.. Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework. Journal of macromarketing, vol.9, no.2, 44-54.
The applied theory of price McCloskey, Donald N. 1982
Meade, William K., Nason, Robert W.. Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach. Journal of macromarketing, vol.11, no.2, 72-82.
Mundt, JoNel. Externalities: Uncalculated Outcomes of Exchange. Journal of macromarketing, vol.13, no.2, 46-53.
Mundt, JoNel, Houston, Franklin S.. Externalities and the Calculation of Exchange Outcomes. Journal of macromarketing, vol.16, no.1, 73-88.
Murphy, Patrick E., Enis, Ben M., Leigh, James H.. Attitudes toward Product Differentiation: A Social Utility Perspective. Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol.6, no.1, 142-156.
Nason, Roger W.. The Social Consequences of Marketing: Macromarketing and Public Policy. Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, vol.8, no.1, 242-251.
Preston, Anne E.. The Nonprofit Firm: A Potential Solution to Inherent Market Failures. Economic inquiry, vol.26, no.3, 493-506.
Priem, Richard L.. Industrial organization economics and Alderson’s general theory of marketing. Journal of the Academy of Marketing Science, vol.20, no.2, 135-141.
Duncan Reekie, W., Savitt, Ronald. Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics. European journal of marketing, vol.16, no.7, 55-66.
Public finance Rosen, Harvey S. 1988 2
Montoya Thompson, Velma. Aids Testing: An Economic Assessment of Evolving Public Policy. Economic inquiry, vol.27, no.2, 259-269.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.