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NTIS 바로가기Information & management, v.38 no.7, 2001년, pp.473 - 485
Gallaugher, John M. (Wallace E. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, USA) , Auger, Pat (Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong) , BarNir, Anat (Department of Management, College of Business Administration, University of North Texas, Denton, TX 76203, USA)
AbstractThere is tremendous confusion among practitioners regarding the relationship between various potential online revenue streams and the performance of a firm’s online efforts. Such questions are of particular interest to firms that provide information goods, due to both the unique chara...
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