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Revenue streams and digital content providers: an empirical investigation

Information & management, v.38 no.7, 2001년, pp.473 - 485  

Gallaugher, John M. (Wallace E. Carroll School of Management, Boston College, Chestnut Hill, MA 02467, USA) ,  Auger, Pat (Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong) ,  BarNir, Anat (Department of Management, College of Business Administration, University of North Texas, Denton, TX 76203, USA)

Abstract AI-Helper 아이콘AI-Helper

AbstractThere is tremendous confusion among practitioners regarding the relationship between various potential online revenue streams and the performance of a firm’s online efforts. Such questions are of particular interest to firms that provide information goods, due to both the unique chara...

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