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Journal of marketing management, v.36 no.3/4, 2020년, pp.299 - 333
Roy, Sanjit K. (Marketing, Fellow at Centre for Business Data Analytics, UWA Business School, The University of Western Australia (M263), Perth, Australia) , Balaji, M. S. (Marketing, Nottingham University Business School, University of Nottingham Ningbo China, Ningbo, China) , Nguyen, Bang (Marketing, Syddansk Universitet, Kolding, Denmark)
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