The Lanchester strategy of sales and marketing, based on F.W. Lanchester's equations of combat (1995), has been extensively developed in Japan since the early 1960s (Taoka, 1997). The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game t...
Financial Times Campbell N. 1986 A British military theory finds favour among Japan's businesses
Winning at new products: Accelerating the process from idea to launch Cooper R.G. 1993
AMP Note No Koopman B.O. 1 6 1943 A qualitative aspect of combat
Marketing management: Analysis, planning, and control Kotler P. 1984
Aircraft in warfare, the dawn of the fourth arm Lanchester F.W. 1995
Friction free economy Lewis T. 1997
QFD tutorial Mazur G. 1999
Crossing the chasm: Marketing and selling technology products to mainstream customers Moore G.A. xiii 1991
Lanchester theory: Science to win the competition Onoda T. 1999
The new pioneers Petzinger T. 1999
Competitive strategy: Techniques for analyzing industries and competitors Porter M. 44 1980
Lanchester Readings Schuler J. 1999
Corporate combat Skelton N. 1999
STRATFOR. (1999 May 4). Global intelligence update: Iranian‐Saudi consensus holds seeds of a major regional realignment. [On‐line]. Available at:http://www.stratfor.com.
Lanchester strategy: An introduction Taoka N. 1997
1996 Lanchester Press Sunnyvale CA S. Yano New Lanchester strategy
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