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NTIS 바로가기Journal of hospitality and tourism management, v.46, 2021년, pp.40 - 49
Kuo, Nien-Te (Department of Travel Management, National Kaohsiung University of Hospitality and Tourism) , Cheng, Yi-Sung (School of Marketing, Entrepreneurship, Sport Management, Hospitality and Tourism Management, Western Carolina University) , Chang, Kuo-Chien (Department of Leisure and Recreation Management, Chihlee University of Technology) , Hu, Shih-Ming (Department of Management, Marketing and Hospitality, Southern Utah University, 351 West University Blvd.)
Abstract The economic, cultural, political, and social benefits of festival tourism for local communities are gaining increasing recognition. However, determining the means of creating a long-running community festival remains a key issue. To fill this gap, this study applied the cognition-affect-b...
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