참고문헌 (16)

1. D. J. Son, A study on reliability factors of commercial content by digital influencer : focused on branded content by YouTube creator, Ph.D. dissertation, KyungHee University, SEOUL, 2018. 

2. J. M. Yoo, A study on the influence of thumbnail expression type of video content on YouTube creator properties and consumer attitudes : focused on YouTube product review contents, Masters's dissertation, HongIk University, SEOUL, 2019. 

3. Aju Business Daily. The Aesthetics of the Moment, Thumbnail. Available: https://www.ajunews.com/view/20191108095742954 

4. Maeil Business Newspaper. YouTube is the trend of social networking sites due to the spread of un-tact in the era of pandemics, and the number of subscribers is increasing rapidly. And shopping on YouTube. Available: https://www.mk.co.kr/news/culture/view/2020/12/1249181/ 

5. Maeil Business Newspaper. YouTube is the trend of social networking sites due to the spread of un-tact in the era of pandemics, and the number of subscribers is increasing rapidly. And shopping on YouTube. Available: https://www.mk.co.kr/news/culture/view/2020/12/1249181/ 

6. Telecommunications Technology Association. ICT Current language 300. Available: http://www.tta.or.kr 

7. S. J. Lee, Youtuber’s Work, Profitability, and Autonomy, Masters's dissertation, Seoul National University, SEOUL, 2018. 

8. Childers, Terry L., Houston, Michael J.. Conditions for a Picture-Superiority Effect on Consumer Memory. The Journal of consumer research, vol.11, no.2, 643-654.

   상세보기

9. Palmgreen, Philip, Wenner, Lawrence A., Rayburn, J.D.. Relations Between Gratifications Sought and Obtained : A Study of Television News. Communication research, vol.7, no.2, 161-192.

   상세보기

10. Oliver R. L, “Measurment and Evaluation of Satisfaction Process in Retail Setting,” Journal of Retailing, Vol. 57, pp. 460-469, 1981. 

11. Tse, David K., Wilton, Peter C.. Models of Consumer Satisfaction Formation: An Extension. JMR, Journal of marketing research, vol.25, no.2, 204-212.

    상세보기

12. G. W. Kim, and D. J. Kim, “A Study on the Relationship among Viewing Motives, Viewing Attitude, and Viewing Satisfaction of TV Cooking Progranms,” in Proceeding The Korean Entertainment Industry Association, SEOUL, pp. 28-39, 2016. 

13. Engel, J. F., and Blackwell, R.D., ConsumerBehavior, 4th ed. Chicago, CBA College Publishing, 1982. 

14. S. B. Kong, Y. S. Jung, , and W. H. Lee, “Effects of folk ssireum relay broadcasting on users` satisfaction and re-viewing intention,” The korean journal of physical education, Vol. 49, No. 2, pp. 21-35, March 2010. 

15. Oh, Joon Mook, Choi, Min Seub. A Study on the Effects of Watching Satisfaction and Re-watch Intention on the Service Quality of Real Estate TV Broadcasting. 주거환경 = Residential environment, vol.16, no.1, 201-226.

    상세보기

16. 10.16915/jkapesgw.2017.09.31.3.17