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한국미용학회지 = Journal of the Korean Society of Cosmetology, v.28 no.2, 2022년, pp.340 - 348
Lee, Ju-Eun , Woo, Mi-Ock
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The purpose of this study is to analyze how beauty Youtube content characteristics and personal tendencies influence behavioral intentions. For data analysis, JAMOVI 1.6.16 statistical program was used. To look into the sub factors of beauty Youtube content characteristics, personal tendencies, and ...
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