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Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers

Tourism review of AIEST--International Association of Scientific Experts in Tourism = Revue de tourisme, v.78 no.6, 2023년, pp.1433 - 1451  

Fu, Yan-Kai

Abstract AI-Helper 아이콘AI-Helper

PurposeThis study aims to examine the mediating and moderating processes that link airline brand image to passenger loyalty through perceived value.Design/methodology/approachThe research participants were Taiwanese passengers with experience travelling abroad by air. Structural equation modelling a...

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