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NTIS 바로가기Journal of business research, v.58 no.1, 2005년, pp.45 - 61
Holbrook, Morris B. (Tel.: +1-212-873-7324.)
AbstractThis paper applies the method of subjective personal introspection (SPI or autoethnography) to the analysis of a photograph collection from the viewpoint of implications concerning the nature and types of customer value. Borrowing from the branch of philosophy known as axiology, this focus e...
J. Consum. Res Gould 18 September 194 1991 10.1086/209252 The self-manipulation of my pervasive, perceived vital energy through product use: an introspective-praxis perspective
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Holbrook vol. 13 614 1986 I'm hip: an autobiographical account of some consumption experiences
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1999 Consumer value: a framework for analysis and research
Holbrook 171 2003 Time, space, and the market: retroscapes rising Time travels in retrospace: unpacking my grandfather's trunk-some introspective recollections of life on the Brule River
Int. J. Res. Mark Holbrook 15 201 1998 10.1016/S0167-8116(98)00003-2 Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth
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