The Bush administration has pursued a new, hard-line approach to the current nuclear standoff with North Korea. In efforts to build public support from the American public as well as from its allies in the region, the Bush administration has carefully framed, in distinctive ways, the nature of the crisis and the grounds for an appropriate response to North Korea's nuclear brinkmanship. To assess the effects of these U.S. messages designed to build public support for its hard-line approach, we conducted a short experimental study in the United States and in South Korea. Our results indicate that many of these messages induce diverging responses in the two countries, implying that the Bush administration's rhetoric designed to build domestic support does not have comparable effects in South Korea.
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