참고문헌 (31)

1. 10.2307/3150553 Belk, R.W. (1974), “An exploratory assessment of situational effects in buyer behavior”, Journal of Marketing Research, May. 

   

2. Chase, R.B. (1988), “The customer contact approach to services: theoretical bases and practical extension”, in Lovelock, C. (Ed.), Managing Services: Marketing Operations and Human Resources, Prentice­Hall, Englewood Cliffs, NJ. 

3. Hair, J.F. Jr, Anderson, R.E., Tatham, R.L. and Black, W.C. (1995), Multivariate Data Analysis With Readings, 4th ed., Prentice­Hall, Englewood Cliffs, NJ. 

4. Hawkins, D.I., Best, R. and Coney, K.A. (1992), Consumer Behavior: Implications for Marketing Strategy, Richard D. Irwin, Homewood, IL. 

5. HRAP Bulletin (1998). 

6. 10.1007/BF02729882 Kasulis, J.J. and Lusch, R.F. (1981), “Validating the retail store image concept”, Journal of the Academy of Marketing Science, Fall. 

   상세보기

7. Kotler, P. (1994), Marketing Management, 8th ed., Prentice Hall, Englewood Cliffs, NJ. 

8. 10.2307/1251193 Lovelock, C.H. (1983), “Classifying service to gain strategic marketing insights”, Journal of Marketing, Summer. 

   

9. Mazursky, D. and Jacoby, J. (1986), “Exploring the development of store images”, Journal of Retailing, Summer. 

10. National Restaurant Association (1994), Fast Food Restaurant Survey, Fast Food Restaurant Association of the Philippines. 

11. Pessemier, E.A. (1980), “Store image and positioning”, Journal of Retailing, Spring. 

12. (The) Philippine Star (1997), www.philstar.com 

13. 10.1177/001088048102200208 Renaghan, L.M. (1981), “New marketing mix for the hospitality industry”, The Cornell Hotel and Restaurant Administrative Quarterly, August. 

    상세보기

14. Reyes, M. (1996), HRAP Bulletin. 

15. Saavedra, R. (1983), “The marketing strategies of fast food restaurants: an analysis”, (unpublished). 

16. 10.2307/1251212 Srivastava, R., Alpert, M.I. and Shocker, A.D. (1984), “A customer­oriented approach for determining market structures”, Journal of Marketing, Spring. 

    

17. 10.2307/1251540 Srivastava, R., Leone, R.P. and Shocker, A.D. (1981), “A market structure analysis: hierarchical clustering of products based on substitution­in­use”, Journal of Marketing, Summer. 

    

18. Anonuevo, M.V.E. (1984), Principles of Marketing Management, National Book Store, Manila. 

19. Backus, H. (1977), Designing Restaurant Interiors: A Guide for Food Service Operators, Lebhar­Friedman, New York, NY. 

20. 10.2307/1251362 Dickson, P. (1982), “Person­situation: segmentation’s missing link”, Journal of Marketing, Fall. 

    

21. Dillion, W.R., Madden, T.J. and Firtle, N.H. (1984), Marketing Research in Marketing Environment, Times Mirrow/Mosby College Publishing, Richard D. Irwin, Homewood, IL. 

22. Firnstahl, T.W. (1989), “My employees are my service guarantee”, Harvard Business Review, July and August. 

23. George, W.R. (1977), “The retailing of services - a challenging future”, Journal of Retailing, Fall. 

24. Heskett, J.L. (1987), “Lesson in the service sector’’, Harvard Business Review, March­April. 

25. Kotler, P. (1974), “Atmospherics as a marketing tool”, Journal of Retailing, Winter. 

26. 10.1177/001088048102200112 Lambert, C. (1981), “Environmental design: the food­service manager’s role”, The Cornell Hotel and Restaurant Quarterly, May. 

    상세보기

27. Leigh, J.H. and Martin, C.K. Jr (1981), “A review of situational influence paradigms and research”, in Enis, B. and Roering, K. (Eds), Review of Marketing, American Marketing Association, Chicago, IL. 

28. 10.1086/209068 Milliman, R.E. (1986), “Influence of background music on the behavior of restaurant patrons”, Journal of Consumer Research, September. 

    상세보기

29. Philippine Agribusiness and Food Market (1996), Green Pages Publishing Corporation. 

30. Schmenner, R.W. (1986), “How can service businesses survive and prosper?”, Sloan Management Review, Spring. 

31. 10.2307/1251131 Surprenant, C.F. and Solomon, M.R. (1987), “Predictability and personalization in the service encounter”, Journal of Marketing, April.