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NTIS 바로가기Marketing intelligence & planning, v.23 no.4, 2005년, pp.350 - 358
Kuttainen, Ted Karlsson and Christer , Pitt, Leyland , Spyropoulou, Stavroula
Purpose - To determine the impact of price on consumer decision making in online environments. Design/methodology/approach - Uses a conjoint experiment to investigate the trade-offs customers make when choosing and to establish their relative weights in online and offline situations. F...
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